Media Strategist

Media Strategist

Under the direction of the Director, Media and Digital Marketing, the Media Strategist will combine creative thinking with factual analysis to develop appropriate communication strategies to ensure company campaigns reach their target audiences as effectively as possible. This role is the key contact with internal clients must be able to articulate media strategy and discuss fundamental elements of proposed media plans. Works as an intermediary between internal clients and buying teams to ensure execution of approved media plans.

Essential Duties and Responsibilities

1. Supervises and directs ongoing and project-oriented media plans from inception to completion. Ensures accuracy and timeliness of plans. Individually meets with internal clients and stakeholders on strategic issues as well as presents media plans to senior level decision makers.

2. Directs, supervises, coordinates, and executes media plans, to determine the most effective and efficient advertising vehicle while overseeing implementation of the schedule. Maintains ongoing budget analysis to include month-to-month reconciliations and ongoing forecasts.

3. Researches and develops new media strategies, customer profiles, concepts and cross-promotional opportunities, implements creative planning, and prepares and conducts related written and verbal presentations. Analyzes and monitors results of media campaigns and schedules as prepared by buyers, prepares follow-up presentations, and recommends optimization strategies in real time.

4. Works with the Director to identify improvement and fosters professional development for team members through training, mentoring, and recommends educational opportunities. Compiles, analyzes and evaluates information and statistics on various media and related market research. Shares and continually increases knowledge of current industry / market trends.

5. Performs other duties as assigned to support the efficient operation of the department.

Education, Experience and Qualifications

• Bachelors degree in Marketing or related required.
• Minimum three (3) years' experience in developing comprehensive media plans to include all communication channels required.
• Related, relevant, and / or direct experience may be considered in lieu of minimum educational requirements indicated above.

Knowledge, Skills and Abilities (KSA)

Licenses, Certifications and Registrations

Physical Requirements / Working Conditions Environment

The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodation will be made in compliance with all applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!