VP, Social Media Acceleration

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .

VP, Social Media Acceleration is a critical leadership role responsible for designing the systems and processes that power a world-class, future-ready social ecosystem. Serving as the right hand and strategic operator to the VP of Global Social, this leader is part operational architect, part strategic connector, and part culture carrier. You will ensure our global social strategy is aligned, execution is accountable, and operations run with clarity, speed, and impact—scaling social media excellence across markets, unlocking innovation, and enabling teams to deliver culturally resonant, business-driving content at global scale.

Key Responsibilities

Global Social Media Strategy & Execution

• Partner with the VP of Global Social Media to translate high-level vision into actionable strategies, playbooks, and market-level execution plans.
• Lead global social operating rhythms—business reviews, leadership meetings, launch readiness, and annual planning—to ensure priorities are clear, tracked, and delivered.
• Drive the integration of paid, organic, influencer, UGC, and social commerce into a unified, high-performing social acceleration model.

Operational Integration Across Regions

Content Engine & Creative Enablement

Technology, Tools & Insights

Performance, Governance & Risk Management

Team Leadership & Capability Building

Qualifications

Impact of the Role

This role is the engine behind SharkNinja’s ability to scale and accelerate its social media presence globally. By connecting strategy to execution, integrating global and local teams, and embedding operational excellence, the VP, Global Social Media Acceleration will ensure our brand shows up with speed, cultural relevance, and impact—everywhere our consumers are.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.   Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.  We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us :

Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions , please refer to this Candidate Privacy Notice .

For candidates based in China , please refer to this Candidate Privacy Notice .

For candidates based in Vietnam , please refer to this Candidate Privacy Notice .

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at  accommodations@sharkninja.com