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Marketing Manager, Architectural Products
Marketing Manager, Architectural ProductsForms+Surfaces Inc • Carpinteria, CA, US
Marketing Manager, Architectural Products

Marketing Manager, Architectural Products

Forms+Surfaces Inc • Carpinteria, CA, US
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Overview If you thrive on turning insight into action — building marketing strategies that connect audiences, messaging, and channels to drive growth — this role is for you.

We are seeking a Marketing Manager – Architectural Products skilled at defining positioning, value propositions, and messaging that clarifies what to say (not necessarily how to say it ) to connect with our audiences and drive specifications and sales.

The core of this role is hands-on :

  • guiding messaging, defining content strategy, prioritizing channels, and aligning strategies across the funnel.
  • You’ll track KPIs, optimize programs for performance, and lead CEU development, trade show strategy, and sales rep enablement — collaborating with product and brand leaders to ensure our tools, messaging, and channels all work together to drive growth.
  • Our portfolio includes high-end materials for feature walls and column covers, as well as elevator cab interior systems packaged with our materials.
  • Because our audiences include both specifiers (architects and designers) and buyers (elevator contractors and building owners) , this role requires a marketer who understands how to tailor strategies to each.
  • For specifiers, that means building programs around education and inspiration — trade shows, CEUs, and thought leadership content.
  • For contractors and buyers, it means delivering clarity and accessibility through PPC, SEO, trade publications, and direct communications.
  • You’ll own the channel strategy for both audiences , ensuring each message meets its audience where they are and moves them toward specification and purchase.
  • Core Responsibilities Revenue Growth Create and lead marketing strategies that directly support specifications, and contractor sales.   Audience Strategy & Messaging   Identify the value propositions for our Specifier and Contractor audiences.
  • Own messaging guides to ensure clarity and consistency across channels.
  • Develop marketing plans tailored to the motivations and behaviors of each audience.
  • Define the marketing requirements for design tools and all marketing touch points based upon deep knowledge of the buyer's journey.
  • Channel Strategy & Execution   Own both offline and online channel strategies across the funnel, tracking performance and driving continuous improvement.
  • Lead CEU program development, trade show strategy, and sales rep enablement.
  • Own the email marketing program end-to-end — develop strategy, set KPIs, and track performance to drive engagement.
  • Collaborate with Product Managers and the Brand Content Manager to produce aligned collateral and sales tools.
  • Manage PR and trade publication presence to extend reach and reinforce positioning.
  • Qualifications Proven success in developing and executing marketing strategies that drive measurable revenue growth.
  • Experience in B2B marketing, ideally in building materials, architectural products, or commercial interiors.
  • Strong understanding of how to market differently to specifiers (architects, designers) and buyers (contractors, building owners).
  • Experience leading trade shows, CEU programs, events, and rep enablement initiatives.
  • Strong communicator with a mix of strategic thinking and hands-on execution skills.
  • Why Join Us This is a chance to step into a fun, creative, and strategic role where your work will directly shape how our products connect with the market.
  • We are an innovative, vibrant, and collaborative team in a brand-building phase — passionate about making great products and supporting our salespeople.
  • We love what we do, we support each other, and we’re excited to bring in someone who shares our energy and drive.
  • Benefits 401k 401k matching Dental Insurance Employee Assistance Program Health Insurance Health Savings Account Life Insurance Paid Time Off Referral Program Retirement Plan Vision Insurance Forms + Surfaces is an equal-opportunity employer.
  • Powered by JazzHR
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Product Marketing Manager • Carpinteria, CA, US

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