Role Name : Salesforce Marketing Cloud Developer with Financial Domain In NY
Location : New York, NY
Job Description
We are seeking a Salesforce Marketing Cloud (SFMC) Developer to join our team in New York. The ideal candidate will have strong experience in Salesforce Marketing Cloud development, automation, and campaign management. This role involves building data-driven, dynamic customer journeys and email campaigns using SFMC tools and scripting languages.
The developer will collaborate closely with the marketing and CRM teams to deliver scalable, high-quality solutions that enhance customer engagement.
Key Responsibilities
- Design, develop, and implement email templates, automations, and customer journeys within Salesforce Marketing Cloud.
- Build custom queries, automation jobs, and AMPscript / SSJS-based dynamic templates to support marketing initiatives.
- Work with Marketing Cloud Builders and Studios including Email Studio, Automation Studio, Journey Builder, and Audience Builder.
- Utilize AMPscript, SSJS, and SQL to create personalized and data-driven campaigns.
- Develop responsive email templates optimized for multiple devices and email clients.
- Maintain a strong understanding of the Salesforce Marketing Cloud contact data model and ensure data accuracy across systems.
- Collaborate with cross-functional teams to analyze business requirements and translate them into scalable technical solutions.
Required Skills & Qualifications
Strong experience with Salesforce Marketing Cloud (SFMC) including Journey Builder, Email Studio, and Automation Studio.Hands-on experience with AMPscript , SSJS , and SQL for Marketing Cloud development.Proficiency in HTML , CSS , and JavaScript for building responsive and dynamic email templates.Solid understanding of Marketing Cloud Interactions and APIs .Experience configuring and managing Audience Builder and data extensions .Strong written and verbal communication skills.Ability to work independently and in cross-functional teams in a fast-paced environment.Good to Have
Salesforce certifications such as Marketing Cloud Email Specialist or Marketing Cloud Developer .Experience integrating Marketing Cloud with Salesforce CRM .Knowledge of marketing automation best practices and campaign analytics.