Digital Commerce Generalist

Digital Commerce Generalist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

We are seeking a Digital Commerce Generalist to lead and execute the day-to-day operations of the DTC digital business for our Mystery Ranch mission product line. This role will be responsible for site merchandising, content management, and marketplace operations (e.g., Amazon.). The ideal candidate is a hands-on digital operator with a strong understanding of eCommerce platforms, consumer behavior, and performance metrics.

Key Responsibilities

Site Merchandising & Content

• Own the product merchandising strategy across the Mystery Ranch DTC site.
• Manage seasonal product launches, homepage updates, and promotional campaigns.
• Optimize product detail pages (PDPs) for conversion, SEO, and brand consistency.
• Collaborate with creative and marketing teams to ensure content aligns with brand voice and campaign goals.
• Monitor and improve on-site search, navigation, and taxonomy.

Marketplace Operations

Analytics & Optimization

Qualifications