Senior Product SEO / GEO Strategist Job at Ohiox in Columbus

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS , one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas : Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility

Are you a tenacious problem solver, tinkerer, and can you thrive in ambiguity? Our Product SEO & GEO Strategists are integral parts of our Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this Senior role will maintain an in-office presence in a hybrid capacity (Tuesdays, Wednesdays, Thursdays). This role can be located in Boston, MA, Columbus, OH, Charlottesville, VA, or Durham, NC.

The Opportunity

Our Senior Product SEO & GEO Strategist will help shape how SEO, Generative AI Engine Optimization (GEO), and App Store Optimization (ASO) integrates into WillowTree project work, regardless of what platform people begin their search journey. The days of keyword optimization as a primary lever are over. We view Search Everywhere Optimization as an extension of UX that may boost organic traffic, but more importantly drives qualified, converting users.

You'll play an integral part on cross-functional project teams and support business development efforts as capacity allows. You’ll conduct site audits, build requirements, drive content strategy, and shape our product team’s strategy for SEO and GEO. You’ll mold best practices for both clients and internal teams, analyze search traffic behavior, recommend audience segmentation strategies, and influence AI Search tactics. Additionally, you'll serve as the primary point of contact for SEO- and GEO-related client questions.

Responsibilities

• Evolve with the AI Search landscape as new tools & methodologies are developed around AEO / GEO, and Generative AI models.

Develop & deliver exec-level presentations that highlight SEO, ASO, and GEO insights, technical enhancements, content recommendations, training materials, etc., for internal and client teams

Qualifications

Bonus Points

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.

What We'll Offer

In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits :

Annual Salary Range

$112,000 - $ 118,400.00 USD

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