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Technical Marketing Manager - Home Control IoT Edge Products

Technical Marketing Manager - Home Control IoT Edge Products

NXP Semiconductors N.V.Austin, TX, United States
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Role Summary :

  • Serve as the Technical Marketing Manager for Home Control, owning market strategy and GTM execution across NXP's MCU and MPU portfolios.
  • Apply strong understanding of MCU / MPU architectures and operating systems (RTOS, Zephyr, Linux) to shape system-level solutions and guide strategic decisions.
  • Deliver measurable pipeline growth and secure Tier 1 / 2 design wins in priority regions.
  • Translate customer needs into differentiated HW+SW solutions and launches; equip Sales with positioning, pricing, and tools to accelerate adoption and meet revenue / margin plans.
  • Own competitive positioning and win / loss insights; provide accurate forecast inputs and scenario plans to support quarterly commits.

Primary Responsibilities :

  • Lead go-to-market (GTM) for Smart Home across MCU, MPU portfolios; drive design-wins and revenue growth.
  • Leverage technical expertise in MCU / MPU architectures and RTOS / Zephyr / Linux to influence solution design, ecosystem integration, and customer engagements.
  • Convert customer and market insights into MRDs / PRDs and reference design requirements (HW + SW + tools), with emphasis on edge AI / ML enablement .
  • Define positioning, messaging, and value propositions for IoT Edge solutions.
  • Build TAM / SAM / SOM models and create actionable portfolio strategies.
  • Plan and execute product launches and ecosystem campaigns with ODM / OEMs and distributors; grow ecosystem adoption.
  • Support regional Sales / FAEs on design-in pursuits; craft solution value propositions and technical narratives to accelerate wins.
  • Lead competitive analysis, positioning, and win / loss reviews.
  • Provide pipeline and forecast inputs; track KPIs (design-win conversion, revenue, margin) and drive corrective actions.
  • Collaborate cross-functionally with engineering, business development, and ecosystem partners to deliver complete hardware + software system solutions .

    • Key Qualifications :

  • BS in Computer Science, Electrical, Control, or Computer Engineering (advanced degree a plus).
  • 5-8+ years in semiconductor product / segment marketing, product management, or technical sales (embedded / IoT).
  • Strong technical foundation in MCU / MPU architectures, operating systems (RTOS, Zephyr, Linux) and AI / ML.
  • Customer-facing mindset with proven experience in design-in pursuits and win / loss reviews.
  • Ability to operate at both strategic and tactical levels; strong bias for action in fast-moving markets.
  • Proven success building and executing GTM plans that drive adoption, design-wins, and revenue growth.
  • Experience translating customer needs into MRDs / PRDs and developing reference designs (HW + SW + tools), including edge AI / ML integration .
  • Strong competitive analysis and pricing acumen; comfort with TAM / SAM / SOM market modeling and portfolio strategy.
  • Experience collaborating with OEM, ODM, and module partners, as well as distribution ecosystems.
  • Excellent storytelling, presentation, and communication skills for both technical and executive audiences.
  • Strategic thinker with ability to influence across functions and cultures.
  • Willingness to travel up to 30% globally.

    • More information about NXP in the United States...

    NXP is an Equal Opportunity / Affirmative Action Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, marital status, status as a disabled veteran and / or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, NXP will provide reasonable accommodations for otherwise qualified disabled individuals.

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    Technical Marketing Manager • Austin, TX, United States

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