Content Marketing Lead

Overview

Join to apply for the Content Marketing Lead role at Adaptive Security

We're hiring a Content Marketing Lead to own and scale the way Adaptive connects with the world across email, social, and content-driven campaigns. You'll design and execute strategies that tell our story, engage our audience, and move prospects from awareness to action. This is a hands-on, high-visibility role where you'll manage the full lifecycle of content distribution from concept and copywriting to scheduling, publishing, and performance optimization. You'll be fluent in both the art (storytelling) and the science (analytics + automation) of content marketing. You'll partner with marketing leadership, brand and design teams, and work closely with the events team to create high-impact email campaigns centered around upcoming field marketing initiatives. You'll also be deeply embedded in our digital presence—interfacing regularly with our blog and website content to ensure everything we publish reflects the Adaptive voice and drives measurable results.

The Role

We're hiring a Content Marketing Lead to own and scale the way Adaptive connects with the world across email, social, and content-driven campaigns. You'll design and execute strategies that tell our story, engage our audience, and move prospects from awareness to action.

What You'll Do

• Email Marketing
• Build and manage segmented, high-performing email marketing campaigns in HubSpot (and other tools).
• Develop nurture sequences, event announcements, and product launch campaigns.
• Partner with the events team to plan and execute campaigns tied to upcoming field marketing and live events.
• Continuously test subject lines, CTAs, and formats for higher engagement.
• Social Media Strategy & Execution
• Own day-to-day content creation and publishing across LinkedIn, X (Twitter), and other high-value channels.
• Create platform-native content that sparks conversation, builds brand authority, and drives inbound interest.
• Monitor trends and quickly produce reactive content when the news cycle demands it.
• Content Operations & Integration
• Collaborate with the blog, website, and design teams to ensure consistent storytelling and branding.
• Work cross-functionally to ensure campaigns are supported by relevant assets and landing pages.
• Repurpose and distribute content across multiple formats and channels for maximum reach.
• Analytics & Optimization
• Track performance metrics and turn insights into actionable improvements.
• Use data to refine content strategies and justify scaling high-performing efforts.

Who You Are

You can write, edit, and produce content across formats and platforms, and you understand how to optimize each for impact.

Fluent in HubSpot and similar marketing automation tools. Comfortable with analytics dashboards, campaign tracking, and attribution.

You can take technical cybersecurity concepts and make them clear, compelling, and actionable.

You know how to adapt messaging for different channels and have a feel for what drives engagement on LinkedIn, X, and other B2B platforms.

You thrive in fast-paced environments, are comfortable working in-office, and take pride in running a function end-to-end.

What We Offer

If you're ready to lead a content engine that sits at the intersection of storytelling, technology, and growth, join Adaptive as our Content Marketing Lead and help define the voice of the AI defense layer.

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