SEO Manager, Organic & AI Search Optimization Job at FirstKey Homes in Atlanta

Manager, Organic & AI Search Optimization

Atlanta, Georgia, United States

SUMMARY OF RESPONSIBILITIES

The Manager, Organic & AI Search Optimization role will be responsible for driving FirstKey Homes’ digital visibility across both traditional search engines and emerging AI-powered platforms. The position will lead the development and execution of a unified Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy, combining technical SEO expertise with innovative approaches to AI-driven discovery systems. By positioning FirstKey Homes as a trusted authority in the residential rental market, this role will oversee initiatives that optimize content performance, adapt to evolving algorithms, and ensure the brand remains discoverable and competitive across all digital touchpoints.

ESSENTIAL DUTIES

• Lead the strategy and implementation of AEO / GEO initiatives to maximize organic visibility across traditional and generative search environments.
• Apply deep Technical SEO expertise, including site architecture, structured data, schema markup, page speed optimization, and crawl / index management to ensure site health and discoverability.
• Ensure FirstKey Homes’ content is structured, discoverable, and aligned with evolving AI and search engine ranking mechanisms.
• Optimize for features like knowledge panels, rich snippets, answer boxes, and voice search (AEO), while enhancing content to influence AI-generated results in tools like ChatGPT, Google AI Overview, and Perplexity (GEO).
• Collaborate cross-functionally with marketing, content, IT, and digital product teams to ensure alignment with business goals and brand voice.
• Monitor performance across conventional SEO platforms (Google Search Console, SEMrush, Ahrefs) and emerging AI / LLM analytics tools.
• Provide guidance and leadership on the intersection of content, data, and search across departments.
• Track emerging technologies and trends in search behavior to ensure FirstKey Homes remains future ready.

This brief summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent’s manager at any time based upon Company need.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIRED EDUCATION AND EXPERIENCE

REQUIRED SKILLS

PREFERRED EDUCATION AND EXPERIENCE

FirstKey Homes is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected classification or status.

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