Principal Monetization Strategy Manager, Document Cloud

Monetization Strategy Manager For Adobe Document Cloud

Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As the Monetization Strategy Manager for the Adobe Document Cloud (DC) business, you will build and refine the strategy to grow ARR by optimizing monetization journeys across DC surfaces like Acrobat Desktop, Acrobat Web and Acrobat Extensions. This is a global role.

We are looking for a strategic problem solver who can come up with big bets to improve initial purchase, add-on, up-sell, and cancel journeys, and then partner with monetization growth, commerce product, analytics, and regional teams, to implement those bets. As a senior IC, you should be skilled at concurrently leading a portfolio of strategic projects, aligning and keeping partner teams motivated to invest in these strategies, and distilling progress / blockers across a range of issues for executives.

Key Responsibilities

Build a robust understanding of Adobe's DC product offerings, user base, growth surfaces, monetization flows and customer purchase motivations.

Identify journeys, messaging and offer matrices that will improve acquisition, upsell, cross-sell and retention ARR by auditing current flows, using existing data insights or commissioning new analytics projects.

Prioritize the biggest bets and identify contributing teams and dependencies to unlock those opportunities.

Generate cross-functional alignment and drive trade-off conversations such that all contributing teams are motivated to support the identified monetization bets.

Translate company-wide strategies like new product launches, into monetization strategy implications and work with partner teams to implement.

Translate commerce platform product releases (e.g. new checkout flow) into implications for DC monetization flows and work with partner teams to implement.

Monitor external industry trends and integrate their influence into the planning process.

Distill progress and blockers for executives with an eye on materiality.

Qualifications / Experience

BS / BA with 10+ years of experience in product led growth strategy, product marketing, product management or tech focused management consulting; MBA preferred.

Expertise in monetization business models and testing and optimization of customer experiences to deliver against revenue goals.

Demonstrated excellence in insights driven critical thinking and ability to parse out big bets from smaller ones.

Highly skilled in navigating organizational complexity, influencing product roadmaps and running several high impact initiatives simultaneously.

Strong executive presence and communication.

Global cultural awareness and experience with global teams.