Insomniac Clubs - Digital Advertising, Paid Social Manager Job at Insomniac Even

Insomniac Clubs - Digital Advertising, Paid Social Manager Job Summary : We are looking for a highly motivated self-starter with a strong background in digital advertising and love for music and nightlife.

WHO ARE YOU? Do you have experience in digital advertising and enthusiasm for the ever changing digital landscape of media buying? Do you also enjoy dance music and live events?

WHO ARE WE? Insomniac produces some of the most innovative, immersive music events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction.

THE ROLE : The Digital Advertising Manager will oversee all paid media planning and performance for Insomniac Clubs, managing advertising across Meta, TikTok, Google, YouTube, and emerging platforms.

Responsibilities :

Lead paid media strategy across all venues and brands, aligning budgets with sales goals and key milestones

Supervise and mentor Advertisers & Marketiers, providing training, QA, and performance feedback

Oversee media planning, pacing, and optimization across Meta, TikTok, Google, YouTube, and emerging platforms

Set up campaign goals and frameworks, including audience targeting, creative testing plans, and key KPI benchmarks

Partner with marketers to align campaign priorities and messaging

Approve media budgets and campaign recommendations before launch

Monitor campaign health daily, identifying underperforming ads and directing timely optimizations

Own post-campaign analysis and weekly reports, delivering actionable insights to stakeholders

Manage media asset flow—ensure proper specs, approvals, UTMs, and tagging standards are met across campaigns

Evaluate platform and vendor performance, making strategic recommendations for budget allocation and tool adoption

Stay ahead of platform updates, privacy changes, and emerging digital media trends

Collaborate with CRM, influencer, and email teams to integrate paid media into the broader funnel

Ensure data integrity in reporting through proper use of naming conventions, pixel tracking, and UTMs

Troubleshoot discrepancies in media spend, attribution, or performance with internal and external partners

Assist with strategic planning for seasonal campaigns, evergreen campaigns, and new market launches

Represent the digital advertising team in cross-functional meetings with leadership and partners

Train and provide support in onboarding team members, clients, vendors and partners when needed

All other projects and initiatives as identified

Qualifications :

Represent the digital advertising team in cross-functional meetings with leadership and partners

Bachelor’s degree in Business, Advertising, Marketing, Communications, or related field

6+ years of experience in digital media planning and buying - agency / social preferred

4+ years hands-on experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, and YouTube

2+ years managing or mentoring junior team members

Familiarity with Snap Ads, Spotify Ads, and emerging platforms is a plus

Deep understanding of KPIs like ROAS, CPA, CTR, CVR, and attribution models

Proficiency with GA4, Looker Studio (or similar), and Excel / Google Sheets (pivot tables, formulas)

Ability to manage large budgets and multiple concurrent campaigns

Experience with CRM and audience segmentation strategies a plus

Strong communication and leadership skills with the ability to guide cross-functional teams

Must be 21+ and available to work nights / weekends as needed for event support

WORK ENVIRONMENT :

Must be able to tolerate loud noise levels & busy environments in dynamic work locations

Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines and work events

Salary Pay Range : $85,000.00 – $100,000.00 USD

EQUAL EMPLOYMENT OPPORTUNITY : We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

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