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Assistant Director, Marketing & Fan Engagement

Assistant Director, Marketing & Fan Engagement

University of California, Santa BarbaraSanta Barbara, CA, United States
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Apply for Job Job ID 81520

Location UCSB Campus

Full / Part Time Full Time

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Job Posting Details

Assistant Director, Marketing and Fan Engagement

Position Number : 40066219

Payroll Title : MARKETING SPEC 2

Job Code : 7551

Job Open Date : 9 / 29 / 2025

Application Review Begins : 10 / 14 / 2025

Department Code (Name) : ATHL (ATHLETICS)

Percentage of Time : 100%

Union Code (Name) : 99

Employee Class (Appointment Type) : Staff : Career

FLSA Status : Non-Exempt

Classified Indicator Description (Personnel Program) : PSS

Salary Grade : Grade 19

Pay Rate / Range : The budgeted salary range that the University reasonably expects to pay for this position is $28.88 to $29.70 / hour. Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the University. The full salary range for this position is $28.88 to $49.76 / hour.

Work Location : ICA Building

Working Days and Hours : Mon - Friday, 8 am - 5 pm

Benefits Eligibility : Full Benefits

Type of Remote or Hybrid Work Arrangement, if applicable : Hybrid (Both UC & Non-UC locations)

Special Instructions :

For full consideration, please include a resume and a cover letter as part of your application.

Department Marketing Statement :

UC Santa Barbara is located on the Pacific Ocean, ranks among the top-10 public universities in the nation and is a member of the prestigious Association of American Universities. The UCSB Athletics Department includes 20 intercollegiate sports teams and 450 student-athletes that compete for championships in the Big West Conference and at the NCAA Division 1 level. The Gauchos have won a record 10 Big West Conference Commissioner's Cups, representing the league's all-sports champion, including 2018-19.

Benefits of Belonging

Working at UC means being part of this vibrant institution that shines a light on what is possible. People make UC great, and UC recognizes your contributions by making this a great place to work. Excellent retirement and health are just one of the rewards. Learn more about the benefits of working at UC

Brief Summary of Job Duties :

This position works within the Athletics Department team, and will focus on creation, design & strategy on all visual branding and marketing efforts for UC Santa Barbara Athletics. This position will create design work, and other digital elements as assigned for UCSB Athletics Department. The Digital Elements will prioritize social media and website imagery with a focus on, but not limited to, print collateral, digital advertising and internal and external branding of the Athletics Department. This position will help drive the overall brand and messaging of UC Santa Barbara Athletics. Maintains currency with emerging technological and social media developments, and recommends activities. Works closely with the Marketing and Communications team and program staff. Adhere to the Intercollegiate Athletics design standards when creating content.

Qualifications :

  • Ability to accurately research, organize and interpret information; assist in the coordination / preparation of strategic communications plans.
  • Strong knowledge and proficient use of various social media channels including but not limited to Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest and YouTubeStrong
  • Ability to exhibit sound judgement as it relates to all forms of communication.
  • Knowledge of digital communication media, including relevant software, equipment and / or content management systems.
  • Familiarity with Macintosh and Windows operating systems and relevant applications, including MS Office, Illustrator, Photoshop, InDesign, etc. Excellent verbal, interpersonal, group / team and public communication skills.
  • Excellent written communication skills with proven ability to write effectively under deadline for a variety of purposes, goals, audiences and media.
  • Ability to represent organizational objectives, brand and voice while tailoring messages to intended audiences and appropriate media channel / format.
  • Ability to use data and creative problem solving for technical and creative solutions and deliverables.
  • Ability to work professionally with diverse teams of faculty, administrators, staff and constituents.
  • Ability to work independently and collaboratively as part of a team.
  • Ability to prioritize and manage time and tasks effectively to meet deadlines and time sensitive objectives, while adjusting to emergent priorities.
  • Ability to maintain a system of prioritizing, tracking, monitoring to managing tasks and projects for multiple programs.
  • Proficiency in using relevant social media channels for marketing and communications.

Required Qualifications :

  • AA / BA degree in communication, public relations, marketing, graphic design, journalism or related field and two years of relevant marketing / communications experience with social media programs, or equivalent combination of education, training and experience Bachelor's Degree
  • 1-3 years Experience creating social media content across channels for an organization, company or institution
  • 1-3 years Experience with Adobe Creative Suite, Hoot Suite, content marketing and blogging

    Preferred Qualifications :

  • 1-3 years Experience with and understanding of social media marketing strategies to target applicable audiences
  • 1-3 years of social media management experience with demonstrated record of achieving marketing and communications objectives
  • 1-3 years Experience working in higher education and / or knowledge of the higher education market

    Special Conditions of Employment :

    Mandated reporting requirements of Child Abuse

    UCSB Campus Security Authority under Clery Act

  • UCSB is a Tobacco-Free environment
  • Misconduct Disclosure Requirement :

    As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegation or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

    "Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct :

    UC Sexual Violence and Sexual Harassment Policy

    UC Anti-Discrimination Policy

    Abusive Conduct in the Workplace

    Job Functions and Percentages of Time :

  • 100% Marketing / Design / Management - Provide overall management and oversight of marketing and promotional operations. Supervise and manage interns (in-office and on game days). Oversee staffing, training, and scheduling of office hours. Support execution of the promotional schedule, including themes, anthems, contests, and recognitions. Manage promotional design and branding, including creation, ordering, and organization of promotional items. Develop and install efficient task management systems for marketing initiatives. Produce graphic design and visual assets, including flyers, social event promotions, videoboard elements, and tabling materials. Coordinate logistical and operational needs such as table set-up, giveaways, and videoboard uploads. Ensure seamless execution of all promotional and fan engagement activities on game days. Oversee Kids Club operations, including shirt deliveries, group experiences at games, retention initiatives, and related promotional activities. Manage community outreach efforts, including development of databases for groups, performers, and organizations. Support consistent communication and engagement with new and existing community partners. Plan and execute special events such as National Girls & Women in Sports Day, youth programming events, education / school district days, and other community-driven initiatives. Identify and implement opportunities to connect community groups to specific events.
  • UC Vaccination Programs Policy :

    As a condition of employment, you will be required to comply with the University of California Policy on Vaccinations Programs.

    As a condition of Physical Presence at a Location or in a University Program, all Covered Individuals

  • must participate in any applicable Vaccination Program by providing proof that they are Up-to-Date with any required Vaccines or submitting a request for Exception in a Mandate Program or properly declining vaccination in an Opt-Out Program no later than the Compliance Date (Capitalized terms in this paragraph are defined in the policy.). Federal, state, or local public health directives may impose additional requirements.
  • For more information, please visit University of California Policy on Vaccinations - https : / / policy.ucop.edu / doc / 5000695 / VaccinationProgramsPolicy

  • Covered Individuals : A Covered Individual includes anyone designated as Personnel or Students under this Policy who physically access a University Facility or Program in connection with their employment, appointment, or education / training. A person accessing a Healthcare Location as a patient, or an art, athletics, entertainment, or other publicly accessible venue at a Location as a member of the public, is not a Covered Individual.
  • Equal Employment Opportunity :

    The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

    Reasonable Accommodations :

    The University of California endeavors to make https : / / jobs.ucsb.edu accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Katherine Abad in Human Resources at 805-893-4664 or email katherine.abad@hr.ucsb.edu. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

    Privacy Notification Statement

    Privacy Notification Statement and Notice of Availability of the UCSB Annual Security and Fire Safety Report Disclosures

    Application Status : If you would like to check the status of your application, please log into the Candidate Gateway where you applied and click on 'my activities'.

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