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Media Standards Lead

Media Standards Lead

General MotorsWarren, MI, US
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Media Standards Lead

The Media Standards Lead is a strategic and execution-focused role responsible for driving the implementation, communication, and validation of media standards and practices across global advertising initiatives. This individual ensures that all media efforts align with established governance frameworks, digital ad quality benchmarks, and brand assurance protocols.

Ideal candidates are passionate about media governance and optimization, energized by innovation, and committed to delivering measurable results in a dynamic, fast-paced environment.

Major Duties and Responsibilities :

  • Standards Implementation & Compliance : Lead the execution of media standards and practices across all advertising initiatives, ensuring consistent adherence to digital ad quality benchmarks and brand safety guardrails.
  • Performance Validation & Optimization : Analyze media performance audits and campaign results to validate compliance and identify opportunities for strategic optimization.
  • Strategic Guidance : Provide expert recommendations to enhance media quality, brand assurance, and operational efficiency across platforms and partners.
  • Stakeholder Engagement : Build and maintain strong relationships with global stakeholders to ensure alignment with media standards, objectives, and best practices.
  • Training & Enablement : Develop and deliver training programs and resources to educate internal teams on media standards, governance, and evolving best practices.
  • Decision-Making & Innovation : Exercise sound judgment to propose solutions, evolve standards, and contribute to the development of new governance frameworks.
  • Internal Collaboration : Foster strong internal communication by sharing key insights, participating in team discussions, and ensuring transparency around priorities, policies, and practices.
  • Industry Awareness : Stay informed on emerging trends, regulatory developments, and competitive benchmarks to proactively guide media governance strategies.

Requirements :

  • Bachelor Degree
  • Minimum 3+ years' experience in media planning, buying, or governance.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Knowledge of media brand safety and digital ad quality principles.
  • Excellent communication and collaboration skills.
  • Familiarity with data analysis tools, ad platforms, and marketing technology stacks
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Proactive self-starter with strong relationship-building skills, thriving in fast-paced environments and capable of both independent and collaborative work.
  • GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

    This job may be eligible for relocation benefits.

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We believe we all must make a choice every day individually and collectively to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

    Benefits Overview

    From day one, we're looking out for your well-beingat work and at homeso you can focus on realizing your ambitions.

    Non-Discrimination and Equal Employment Opportunities (U.S.)

    General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and / or a pre-employment screening prior to beginning employment. To learn more, visit.

    Accommodations

    General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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