Head of Product Marketing

Product Marketing Leader

Location : Charlotte, NC

We're looking for an outstanding product marketing leader to create the strategy and content for Fastbreak AI's go-to-market engine.

Fastbreak is a rapidly growing leader in sports operations technology. Our products power professional leagues like the NBA, MLS, and NHL as well as some of the largest youth and amateur sports organizations around the world.

You will be the bridge between customers, sales, and product. You will turn real customer challenges into clear narratives, launches, and sales tools that win deals. You will build thought leadership that sets the pace for sports tech and turn our customers into standout customer success stories.

This person will partner with division leaders across our pro sports, amateur sports, and fan activation divisions. High performers in this role have a path to VP of Marketing.

What You'll Do

• Own the product marketing strategy for Fastbreak's sports operations platforms. Refine positioning, messaging, ICPs, and use cases.
• Plan and execute launches, rollouts, content and webinars and keep the field ready.
• Fuel Sales. Join sales calls, craft ROI stories, build demo flows, and deliver sales enablement materials and presentations to simplify sales.
• Create proof with customers. Run a customer reference program. Ship case studies, success story videos, and conference talks that showcase outcomes.
• Convert market insight into action. Synthesize feedback from leagues, conferences, and operators into crisp problem statements and priorities for the product team.
• Publish a point of view. Lead webinars, write briefs, and build decks that move conversations forward in sports tech.
• Help & Support. Keep helpdesk documentation and chatbots current.
• Track Competitors. Create sales rebuttals and playbooks to increase win rates.
• Manage Team Meetings. Run marketing stand-ups an agenda + SLAs to achieve tactical outcomes.
• Create Dashboards. Tie content to commercial outcomes (pipeline, win rate, adoption). Report results and tune future campaigns.