Head of Growth Marketing Hybrid - San Francisco

About Vercel :

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story : You can just ship things.

About the Role :

Vercel is seeking a Head of Growth Marketing to lead marketing for the self-serve business — the high-velocity, product-led engine at the core of our growth strategy. You’ll own acquisition across digital surfaces — including web, SEO, paid media, localization, and emerging channels like Generative Engine Optimization (GEO), while partnering closely with Growth Product to drive activation, conversion, and monetization

You’ll also support the Demand Gen team with performance marketing execution and digital channel strategy for enterprise campaigns and ABM programs. This is a high-impact, hands-on leadership role for a growth-minded marketer who knows how to drive signups, scale experiments, and turn traffic into revenue.

What You Will Own :

• Self-Serve Growth Strategy

Act as the marketing owner for the self-serve business , responsible for driving top-of-funnel acquisition and fueling the PLG motion.

Own Vercel.com as a growth surface — improving discoverability, conversion, and performance.

Lead paid acquisition across channels (search, display, paid social, retargeting).

Drive organic acquisition through technical SEO and structured content.

Lead the digital localization strategy to grow international self-serve revenue.

Define and monitor growth KPIs across web and digital channels.

Partner with Product Marketing, Developer Marketing, and Demand Gen to provide digital execution support and shared infrastructure.

About You :

Bonus Points For :

Benefits :

The San Francisco, CA base pay range for this role is $230,000-$300,000.This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be adjusted based on employee location. The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don\'t necessarily check every box on the job description.

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