Automotive Internet and Social Media Manager

Automotive Internet and Social Media Manager

Job Description

This role combines the traditional duties of an Internet Sales Manager with the modern demands of social media management and brand reputation. The ideal candidate is a hybrid digital marketing and internet sales manager who can drive online leads, manage internet-based sales processes, and cultivate an engaging online community for the dealership.

Position summary

The Automotive Internet and Social Media Manager is responsible for overseeing and optimizing all digital channels to increase sales, build brand loyalty, and enhance the dealership's online reputation. This role is a combination of sales, marketing, and customer service, requiring a balance of data analysis, creative content production, and relationship management.

Responsibilities and duties Internet sales management :

• Lead generation and conversion : Manage all internet leads from the dealership's website, third-party sites, and online advertising.
• Customer communication : Respond promptly and professionally to all customer inquiries via email, phone, text, and chat.
• Appointment setting : Convert online leads into showroom appointments, managing the process from initial contact to the test drive.
• CRM management : Utilize the dealership's Customer Relationship Management (CRM) software to track, monitor, and follow up with all internet leads.
• Online promotions : Coordinate internet and sales promotions with other dealership advertising.
• Website maintenance : Work with the webmaster to ensure the dealership website is up-to-date with current inventory, specials, and photos.
• Training and oversight : Train and monitor internet sales staff to ensure they are meeting dealership standards for lead response time and sales processes.

Social media management and digital marketing :

Required skills and qualifications

Employee Compensation Package :

Job Type : Full-time

We are an Equal Opportunity Employer. Applicants must be 18 years or older and be authorized to work in the United States. Applicants must have a valid driver's license and must complete the pre-employment screening.

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