Email Marketing Manager

Overview

The Email Marketing Manager leads all lifecycle communication and engagement through the development and execution of email, SMS marketing and mobile push communications. This role will drive the execution of comprehensive high-level strategies and program execution across the organization, including retail and direct channels and across multiple business units as necessary. This is NOT a remote position.

Responsibilities

Develop and oversee the email program, including customer lifecycle programs and individual campaigns (promotional, triggered, transactional and life cycle campaigns).

Manage and lead SMS marketing and mobile push advertising programs.

Direct creative development process with input from stakeholders for all emails; provide creative direction and hands-on execution when needed; set and hit email campaign targets; establish reporting and tracking processes, along with testing methodologies and results reporting.

Report on campaigns and lifecycle marketing program performance to senior leadership and cross-functional teams.

Partner with cross-functional teams to develop seamless user experience across email, SMS and mobile push ads.

Work closely with Marketing and Brand teams to identify and target customers for relevant and profitable promotional activity.

Build and refine target segments and audiences within email platforms to drive targeting and personalization using a mix of data sources (email preference center, web behavior, purchase history and custom lists).

Monitor competitive practices and industry movement / standards to ensure best-in-class performance.

Drive business results through management functions including talent sourcing and development, workforce and project scheduling, performance assessment, and general talent planning.

Prepare reports, presentations, and updates for audiences with varying technical expertise.

All other duties as assigned.

Experience / Qualifications

Bachelors Degree in a related field; 4-6 years of related experience.

Travel Requirements

N / A

Physical Requirements

Regularly performs computer work and sits.

Occasionally walks and stands.

Seldom / never lifts up to 50 lbs.

Independent Judgement

Performs duties within the scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired results. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

Full Time Benefits Summary

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Qualified individuals with known disabilities may be entitled to reasonable accommodations under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.

Job details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Retail

Location : Springfield, MO

Salary : $60,000.00 - $100,000.00

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