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General Manager

General Manager

Ralph LaurenNewport Beach, CA, United States
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Overview

Ralph Lauren Corporation (NYSE : RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories : apparel, accessories, home, fragrances, and hospitality. The Company maintains a widely recognized family of brands including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps. Ralph Lauren fosters a culture of inclusion and belonging, focusing on Talent, Education & Communication, Employee Groups and Celebration.

Ralph Lauren General Managers (GMs) act as the CEO of their store, driving desirability and topline performance. As the CEO’s representative, the GM ensures every client is treated as a VIP using the "5 C’s of Service Excellence" to create the ultimate luxury lifestyle shopping experience. The GM is responsible for casting and developing top talent to create the next generation of Ralph Lauren ambassadors.

Responsibilities

  • Customer Experience : Ensure each employee delivers the 5 C’s of Service Excellence to every client (CREATE, CONNECT, CONVERT, CLOSE, and CONTINUE) and provide a VIP experience unique to Ralph Lauren.
  • Guarantee all sales associates utilize technology and applications to protect existing clients while growing the RLS client base.
  • People & Development : Cast and develop store employees, building dynamic and diverse field teams; coach and mentor employees to achieve optimal results; build bench strength and succession planning for current store staff.
  • Merchandising & Presentation : Provide feedback to buyers and planners on opportunities; uphold presentation standards aligned with Ralph Lauren’s image; ensure store environments tell compelling brand stories.
  • Store Operations & Inventory Management : Achieve store shrink goals; implement asset protection procedures; execute strategies and programs to support sales, marketing and profit objectives including Gross Margin; establish and uphold store processes and procedures.
  • P&L Ownership : Achieve KPIs for customer experience (Conversion, UPT, SPH, ADT, Customer Shop scores); establish people and development systems to drive engagement; manage selling expenses and payroll targets.

Salary range : $140,000 - $150,000 annually.

Qualifications

  • Relevant work experience preferred.
  • Strong computer skills preferred : Word, Excel, PowerPoint, Workday, and Outlook.
  • Ability to maneuver around the sales floor, stock / dressing room, cashwrap and office; work around / with chemicals; lift up to 30 lbs. and climb moderately using a ladder as trained under RL Health & Safety guidelines.
  • Ability to operate the register, stand, move and walk for multiple hours.
  • Strong business acumen; enthusiasm and ability to build and maintain an environment consistent with RL lifestyle philosophy.
  • Ability to guide individuals toward goal achievement using negotiation, teamwork, motivation and staff development skills.
  • Strong communication and interpersonal skills.

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