Marketing Director (Luxury Aesthetics / Plastic Surgery) (Mountain Brook)

Brand & Marketing Manager

Rousso Adams Facial Plastic Surgery

Birmingham, AL

Reports to :

Chief Operating Officer (COO)

Position Overview

Rousso Adams Facial Plastic Surgery seeks a full-time Marketing Director to lead creative execution and uphold brand excellence across every patient touchpointfrom digital to in-office experiences.

Youll work directly with the COO and physicians to plan, produce, and manage content that reflects our reputation for artistry, integrity, and innovation.

Key Responsibilities

Content Creation & Social Media

Plan, create, and schedule content across Instagram, Facebook, LinkedIn, TikTok, and YouTube (4 feed posts + 12 stories weekly).

Develop, manage, and optimize paid digital campaigns (Meta, Google, LinkedIn)

including boosting posts, allocating budgets, and tracking ROI.

Stay current with social media and aesthetic marketing trends to keep content timely and relevant.

Film and edit authentic, HIPAA-compliant videos featuring patient experiences, doctor interviews, and treatment highlights.

Engage with followers and respond to messages to nurture relationships and grow engagement.

Analyze performance metrics and share monthly insights with the COO.

Must have experience with influencer collaboration and community engagement.

Email Marketing & Advertising

Create and sen d

two monthly newsletters showcasing monthly specials, events, and educational content.

Design and submit magazine ads per month across multiple publications.

Develop and manage monthly digital campaigns and special offers.

Brand Design & Signage

Design, coordinate, and maintain all in-office signage to align with newsletters and promotions.

Manage quarterly signage refreshes to keep branding cohesive and elevated.

Collaborate with local print vendors for timely delivery and installation.

E-Commerce & Shopify

Update and maintain Shopify artwork monthly.

Configure online sales and ensure product listings and promotions align with in-office messaging.

Patient Experience & Testimonials

Identify and film patient testimonials in collaboration with clinical staff.

Edit footage for use across social media, newsletters, and online platforms.

Ensure testimonial releases are documented and HIPAA-compliant.

Event Marketing

Plan and execute special events (approximately every other month).

Create all event collateralsignage, invitations, digital assets, and post-event recaps.

Capture live content for social and future campaigns.

What Success Looks Like

Campaigns are planned and executed on time, with clear reporting on engagement and ROI.

Monthly content calendar is maintained without constant oversight.

Office signage and digital promotions are visually unified and brand-accurate.

Event marketing runs smoothly, with strong patient turnout and post-event follow-through.

Shopify updates and newsletter releases are completed on schedule.

You own the rhythm of our brand making sure every campaign, post, and event reflects consistency, creativity, and measurable impact.

Qualifications

Bachelors degree in Marketing, Communications, Graphic Design or related field preferred.

3+ years of experience managing multi-channel marketing for a luxury, beauty, or healthcare brand.

Strong design skills

(Canva, Adobe Creative Suite (required), or equivalent).

Excellent writing, editing, and project management skills.

Familiarity with Shopify, Mailchimp, and social media scheduling tools.

Ability to manage multiple deadlines while maintaining creative excellence.

A passion for aesthetics, beauty, and brand storytelling.

Compensation & Benefits

Competitive salary commensurate with experience ($65,000-$85,000)

Medical, dental, and 401(k) with company match

50% skincare product discount after 6 months

Complimentary Botox / filler after 6 months

Free spa procedures quarterly after 6 months

Reduced surgical rates after 1 year

Lunch provided daily

Why Youll Love Working Here

At Rousso Adams, youll be part of a collaborative team that values creativity and precision in equal measure. Our environment blends the artistry of aesthetics with the energy of a luxury brand-fast-paced, high-touch, and deeply rewarding. Youll have room to grow, create, and shape one of Birminghams most recognized medical aesthetics brands.