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Search Engine Marketing Senior Strategist
Search Engine Marketing Senior Strategist4AllPromos • Old Saybrook, CT, US
Search Engine Marketing Senior Strategist

Search Engine Marketing Senior Strategist

4AllPromos • Old Saybrook, CT, US
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Job Description

Job Description

About Us

4AllPromos is a leading e-commerce company in the promotional products industry, delivering custom-branded merchandise to organizations across the country. We're a fast-paced, high-growth environment with a scrappy, mission-driven team focused on delivering excellent customer experiences and continuously improving how we operate.

Position Overview

We’re seeking a data-savvy, hands-on Search Engine Marketing Marketing Senior Strategist to own and scale paid acquisition (Google, Bing, and other channels as appropriate). You’ll architect, execute, and optimize campaigns across Search, Shopping, PMax / AIMax, YouTube, and Display with a focus on efficient scale and rigorous testing. You’ll partner with Marketing, Merchandising, Product / Engineering, and Account Management / Sales, and manage a performance agency—while staying fully hands-on and tying customer and product insights and details to granular campaign management.

Key Responsibilities

Build & Optimize Paid Media (Google-First)

  • Own end-to-end Google Ads and Microsoft Ads strategy and execution (supported by our performance agency) : Search, Shopping / PMax, YouTube, Display / Discovery.
  • Manage Google Merchant Center and drive product feed optimization via third-party feed management tools.
  • Ensure robust conversion tracking ( GA4, GTM, enhanced conversions, offline imports ) and accurate revenue / lead attribution, supported by internal and external analytics resources.
  • Serve as the point of contact for external platform representatives and support resources
  • Run continuous tests : ad copy / creative, assets, audiences, bidding, landing pages; pilot new campaign types and net-new platforms where justified.
  • Stay informed on platform changes and performance marketing best practices.

Analytics, Measurement & Insights

  • Build and maintain dashboards (Looker Studio / Google Sheets) tracking scale and efficiency, tied to revenue and profitability.
  • Design and analyze experiments (A / B, holdouts) and translate results into clear actions.
  • Improve data leverage : cleaner conversion data and stronger audience strategies.

    • Cross-Functional Collaboration

  • Partner with Merch / Sales / Supplier teams on promos, seasonal pushes, new SKUs, etc.
  • Collaborate with Product / Engineering / Data on full-funnel tests and technical improvements.
  • Share regular performance readouts and next steps with stakeholders.

    • Qualifications

    Must-Have

  • 4-7 years of hands-on Google Ads management for e-commerce with meaningful budgets (e.g., $500k+ / month ) and revenue accountability.
  • Proven expertise in Shopping / PMax (feeds, attributes, diagnostics), Search (query control, negatives, etc.), YouTube (prospecting and in-funnel), and Display / Discovery .
  • Strong measurement skills.
  • Advanced Google Sheets skills (pivots, VLOOKUP / INDEX-MATCH, formulas); able to turn messy data into decisions.
  • Demonstrated ability to prioritize, context-switch, and meet quick deadlines.
  • Excellent communicator and team player with a collaborative, “figure-it-out” mindset.
  • Experience managing an agency or external partners while remaining hands-on.
  • Willingness to roll up sleeves—from writing ad copy to fixing tags to bulk-editing feeds.

    • Nice-to-Have

  • Familiarity with SQL / BigQuery , Looker Studio / Tableau, or Python for deeper analysis.
  • Experience with A / B testing tools.
  • Knowledge of feed tools and schema / SEO basics.
  • Experience with other ad channels (LinkedIn, Amazon, Meta, affiliates, Reddit, etc.)
  • Background in B2B or promotional products.
  • Familiarity with leading-edge AI to improve quality and efficiency.

    • What You’ll Love About Working Here

  • A collaborative culture where ideas, testing rigor, and attention to detail are valued.
  • Direct ownership of high-impact growth levers with clear line of sight to revenue.
  • Opportunity to shape paid strategy, measurement, and experimentation.
  • Room to learn and develop within performance marketing at a growing company.

    • 4AllPromos is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We welcome applications from individuals of all backgrounds and strive to create a supportive and inclusive environment for all employees.

    PI4766c5d7aa94-25405-38878470

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