Junior Paid Media Specialist (Onsite)
Junior Paid Media Specialist (Onsite - 5 days per week in Irvine)
The Jr. Paid Media Specialists supports the Marketing team at Weedmaps by utilizing their expertise in paid search to spearhead Weedmaps Search Engine Marketing growth. This role will be central to Weedmaps digital growth initiatives, collaborating closely with Product, Engineering, and Data teams to leverage paid search and other performance channels in driving scalable growth.
The impact you'll make :
- Assist the lead for paid search strategy and execution in scaling Weedmaps growth, targeting channel expansion, enhancing lifetime value, and fostering loyalty in key customer segments.
- Aid in the optimization of paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to ensure alignment with growth objectives while maximizing reach and ROI.
- Identify continuous ways to improve and optimize existing campaigns to boost user acquisition, engagement, and retention within paid search.
- Collaborate cross-functionally with Product, Design, Marketing and Data teams to develop effective ad creatives, optimize landing pages, and conduct A / B tests to enhance conversion rates.
- Assist in developing growth projections and collaborate with the Finance and Product teams to create performance-driven scenarios and ensure budget alignment.
- Seek out, test, and onboard new performance marketing platforms, DSP's, and ad agencies as requested.
- Support in keyword research, audience targeting, and budget allocation across campaigns.
- Gather and organize campaign data for weekly and monthly performance reports.
- Assist in analyzing KPIs such as CTR, CPC, CPA, ROAS, and overall campaign effectiveness, identify underperforming ads and suggest optimization ideas to senior team members.
- Help coordinate the development of ad creatives (text, images, videos) with design and content teams.
- Write basic ad copy variations for testing purposes, adhering to brand tone and compliance guidelines.
- Ensure all paid media accounts (Google, Meta, TikTok, etc.) are properly maintained (billing, permissions, settings).
- Support the setup of tracking systems, such as UTM parameters, conversion pixels, and basic GA4 integration checks.
- Document new learnings, optimizations, and process updates in internal SOPs.
- Generate all manual reports as needed across the different DSP's and present them to leadership for decision making.
- Work hand in hand with the Lifecycle team to ensure retention of new user acquisitions are being tracked globally across the site to measure engagement scores of both the DSP and the quality of the user we acquire.
What you've accomplished :
1-3+ years in paid search and performance marketing with strategic insight, team leadership, and analytical prowessExperimentation experience and mindset with a proven track record of executing A / B testsDemonstrated success in collaborating with cross-functional teams like Product, Design, Marketing and Finance to drive growth initiativesExperience in audience building, leveraging advanced segmentation and targeting techniques to optimize campaign reach and effectivenessAbility to initiate ideas and implement new processes.Excellent organization and time management skills to work in a fast-paced environment and the ability to prioritize workload.Bonus points :
BA / BS preferredExperience in the cannabis space strongly preferredThe base pay range for this position is per year $69,765.00 - $77,508.00 per year
2025 Benefits for Full Time, Regular Employees :
Physical Health benefits : Medical, Dental & Vision :Employee - employer paid premium 100%Company contribution to a HSA when electing the High Deductible Health PlanFor plans that offer coverage to your dependents, you pay a small contributionMental Health benefits :Free access to CALM app for employees and dependentsEmployee TrainingMental Health seminars and Q&A sessionsBasic Life & AD&D - employer paid 1x salary up to $250,000401(k) Retirement Plan (with employer match contribution)Generous PTO, Paid Sick Leave, and Company HolidaysSupplemental, voluntary benefits :Student Loan Repayment / 529 Education Savings - including a company contributionFSA (Medical, Dependent, Transit and Parking)Voluntary Life and AD&D InsuranceCritical Illness InsuranceAccident InsuranceShort- and Long-term Disability InsurancePet InsuranceFamily planning / fertilityIdentity theft protectionLegal access to a network of attorneysPaid parental leaveGenerous PTO and company holidaysWhy Work at Weedmaps?
You get to work at the leading technology company in the cannabis industryYou get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabisYou get an opportunity to shape the future of the cannabis industryYou get to work on challenging issues in a collaborative environment that encourages you to do your bestYou get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!Numerous opportunities and tools to learn and grow your professional skillsEndless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees.
About Weedmaps :
WM Technology, Inc.'s (Nasdaq : MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant. Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees.