Product Marketing Manager, API

Product Marketing Manager, API

GoFundMe is the world's most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causesfor themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe Pro team is seeking a strategic, collaborative, and execution-oriented B2B Product Marketing Manager to lead positioning, go-to-market strategy, and adoption efforts for our APIs, developer tools, as well as broader PLG and SaaS product experiences.

This role blends technical depth with go-to-market strategy and executionideal for someone who understands the API and integration space but also thrives in shaping qualitative / quantitative research, feedback loops, influencing roadmap, messaging, driving lifecycle adoption campaigns, and partnering across Product, Growth, Sales, Partnerships, and Customer Success to accelerate growth.

You won't just launch featuresyou'll be a key voice in shaping what we build and how we take it to market.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 3x a week.

The Job

Product Positioning & Messaging

• Develop technical messaging for partner and developer audiences differentiated messaging for GoFundMe Pro's APIs, integrations, and SaaS platform capabilities.
• Translate complex technical features into benefit-driven narratives tailored for developers, IT teams, nonprofit operations, and business decision-makers.
• Adapt positioning for multiple personas and product surfacesbalancing developer specificity with broader customer outcomes.

Go-to-Market Strategy & Execution

Strategic Product Influence

Internal & External Enablement

Market & Customer Insights

Feedback Loops & Operational Excellence

You

Why you'll love it here

We live by our core values : impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position in this location is $168,300 - $205,700 + equity + benefits. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com.

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