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Programmatic Media Manager
Programmatic Media ManagerVirtualVocations • Rochester, New York, United States
Programmatic Media Manager

Programmatic Media Manager

VirtualVocations • Rochester, New York, United States
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A company is looking for a Programmatic Media Manager responsible for tactical execution excellence and programmatic media buys management.

Key Responsibilities

Strategically plan, activate, optimize, and manage programmatic media buys aligned with communication strategies and audience insights

Develop comprehensive media activation plans in collaboration with clients and present campaign analysis to address their concerns

Collaborate with cross-functional teams to optimize media across channels and contribute to discussions on activation best practices

Required Qualifications

Bachelor's degree in marketing, advertising, business administration, or a related field is preferred

Previous experience (3+ years) in digital media, programmatic advertising, or media buying

Familiarity with programmatic platforms, DSPs, and advertising tools

Strong analytical skills to draw insights from data for campaign optimization

Ability to collaborate effectively in cross-functional teams

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Media Manager • Rochester, New York, United States

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