Director, Video & Social Sales

Overview

Lemonada Media seeks a full-time Director, Video & Social Sales who is a platform expert and strategic operator to lead sales across Lemonada’s emerging (video, social, and digital) ad markets. As the Director, Video & Social Sales, you will act as Lemonada’s internal expert on these emerging platforms and own how we bring new formats to market.

The Director, Video & Social Sales reports directly to the Senior Vice President, Sales & Business Development, collaborating with fellow members of the business development, as well as executive, ad operations, production, and marketing teams, to build new revenue-driving opportunities across the network and achieve ambitious revenue goals.

Responsibilities

• Meet or exceed individual annual revenue goal
• Own and cultivate relationships with key corporate sponsors, along with SVP, Sales & Business Development, colleagues, and CEO
• Build a portfolio of new and renewal corporate sponsors through research and outreach
• Manage relationships with agencies for emerging platform ad sales
• Manage strong relationships with talent and talent teams
• Diagnose existing offerings and develop new monetization strategies
• Develop and maintain pricing and packaging frameworks across video, social, and digital offerings
• Identify gaps by show / platform and recommend opportunities to maximize yield
• Design cross-platform inventory strategies, balancing embedded and dynamically inserted ads across platforms
• Analyze data and recommend cross-functional approaches
• Analyze platform analytics (e.g. Omny, YouTube, social) into actionable insights for Business Development and Marketing teams
• Partner with Marketing to develop go-to-market collateral and advertiser-facing materials for video, social, and digital campaigns
• Develop 360 bundles that succeed in expanding current sponsor business and in securing new business
• Conduct analysis and postmortems to inform future strategy and optimize ROI
• Contribute to strong internal collaboration and processes
• Effectively prepare the CEO for any meetings or engagement with current or potential partners, including meeting prep, and follow-up
• Work with the ad operations team, marketing team, and clients to ensure seamless development and delivery of ad copy / social content / video content, as well as timely invoicing, data tracking, and reporting on all accounts
• Manage all information systems and data tracking to support the selling process
• Work cross-functionally with broader Lemonada team to achieve all outcomes
• Act as internal subject matter expert on monetization strategy for all video, social, and digital platforms
• Ensure a strong return on investment and a high level of customer service for external stakeholders
• Act as a lead account executive from sourcing through deal-closing including managing ongoing client relations, communications, and data-sharing
• Build strong relationships with partners, generating renewals and expanding support over time
• At least 5-10 years relevant professional experience – digital media, ad ops, or sales operations, with experience across video and social platforms; previous experience in advertising sales and / or podcast sales a plus
• Experience conducting sophisticated and creative analysis of complex data and translating the results into actionable deliverables, messages, and presentations
• Experience defining, refining and implementing sales processes, procedures and policies or equivalent
• Exceptional ability to build and navigate relationships across multiple teams and stakeholders
• Expertise in video and social ad analytics platforms (e.g. Google Ad Manager, YouTube Studio Analytics, and / or TikTok Ads Manager)
• A passion for data-driven decision making and strategy-building
• Deeply organized with top-notch attention to detail
• Desire and ability to work in fast-paced, growing, entrepreneurial environment
• Strong judgment and ability to manage confidential information and data
• Ability to work collaboratively, with kindness and support, with colleagues across multiple Lemonada teams

Equal Opportunity

Lemonada is committed to providing equal opportunities. We serve a diverse audience, and are committed to non-discrimination. It is our policy to ensure that all individuals with whom we are in contact are treated equally without regard to age, color, disability, gender, marital status, national origin, religion, sexual orientation, expression, gender identity or veteran’s status. Diverse candidates are encouraged to apply.

Employment Logistics

This position is full-time. We offer a competitive salary commensurate with experience. We also offer Medical, Dental, Vision benefits, Life and ST Disability Insurance, Medical and Dependent Care FSA, 401K and Flexible PTO to all full-time employees in addition to a generous holiday schedule, including two weeks of org-wide shared time off in December.

Expected Start Date : early 2026

Location : Remote but preferably based in NYC or LA Metro areas. Limited travel required.

To Apply

Submit your resume, cover letter, and any other materials you’d like to share here. For any specific questions please email hiring (at) lemonadamedia (dot) com.

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