Talent.com
Associate Director, Media Investment

Associate Director, Media Investment

MediabistroBoston, MA, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Join to apply for the Associate Director, Media Investment role at Digitas North America

Overview

As Associate Director, Cross Channel Investments, you will provide investment leadership across all paid media channels, including but not limited to TV, OOH, video, audio, social, search, display, and influencer. In this role, you will liaise with the channel investment teams to ensure a consistent go-to-market approach and develop synergies with our Media Strategy and Data and Analytics teams to exceed campaign KPIs.

To help with this, we’re looking for an outstanding Associate Director - someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business.

Sound like you? Read on.

Responsibilities

Leadership

  • Partner with the marketplace, build relationships, and co-lead channel negotiations as needed
  • Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)
  • Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
  • Serve as a central point of contact for clients and internal teams for the client investment portfolio, with oversight from account leadership
  • Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
  • Work alongside Channel Teams and Media Strategy to determine how best to spend media dollars to drive outcomes with account leadership oversight.
  • Bring innovative solutions and out of the box thinking to partners and clients
  • Develop thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
  • Manage and maintain relationships with internal practice leads and full investment team
  • Aid in delivering bespoke agency solutions and offerings to evolve client relationship
  • The role reports to VP / VPGD, Investments

Planning & Optimization

  • Lead tactical plan development and recommendations, ensuring cross channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights
  • Liaise with channel teams in the creation, distribution and evaluation of RFPs in the marketplace
  • Partner with channel teams to assess proposals and negotiate pricing, added value and more
  • Create and maintain channel activations on a holistic media plan and flow chart by partner with associated details (flighting, placements, targeting, cost, etc.)
  • Develop cross-channel budget shift decisioning and recommendations with assistance from senior account leadership to maximize profitability and exceed client goals.
  • Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel
  • Establish processes, where needed, to deliver operational excellence across buying and execution
  • Work within teams to troubleshoot campaign management issues as they arise or identify when to escalate to senior account leadership while also effectively partnering with cross functional teams and senior account leadership to appropriately communicate issues with clients
  • Reporting & Analysis

  • Liaise with Data & Analytics (DNA) on cross channel performance analysis and reporting
  • Liaise with DNA and channel teams on optimization recommendations and opportunities
  • Liaise with DNA and channel teams on learning agenda & test and learn strategies
  • Qualifications

  • 7+ years of media planning and buying experience, with a strong foundation in media channel investment and activation (option to add pending client : “;emphasis on performance media or video or retail media, etc”)
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
  • Analytical background - comfort with data and numbers
  • 5+ years of people managing experience, overseeing five or more reports in an account management / client services team
  • Deep industry relationships with ad tech firms, brand teams, and publisher / platform partners
  • Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
  • Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
  • Able to package, merchandise, and sell in concepts and new opportunities
  • Strategic thinking and able to see the bigger picture
  • Self-starter with ability to work independently and in a collaborative team setting
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL
  • E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
  • Additional Information

    Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

    Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

    If you require accommodation or assistance with the application or onboarding process specifically, please contact

    Compensation Range : $95,950 - $144,430 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10 / 1 / 2025.

    All your information will be kept confidential according to EEO guidelines.

    Job details

  • Seniority level : Not Applicable
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Advertising Services
  • #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Associate Investment • Boston, MA, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Associate Director, Campaign Analytics

    Associate Director, Campaign Analytics

    Advantage SolutionsBoston, MA, United States
    serp_jobs.job_card.full_time
    Associate Director, Campaign Analytics.US-MA-Boston | US-IL-Chicago | US-NY-New York.Primary Posting Location : City.Primary Posting Location : State / Province. Primary Posting Location : Postal Code...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Investor Relations

    Associate Director, Investor Relations

    Apellis Pharmaceuticals, Inc.Waltham, MA, United States
    serp_jobs.job_card.full_time
    Apellis is looking to hire a driven and knowledgeable Associate Director, Investor Relations to join the Finance team.Reporting into the Head of Investor Relations, this individual will contribute ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Video Media Investment

    Associate Director, Video Media Investment

    IPG MediabrandsBoston, MA, United States
    serp_jobs.job_card.full_time
    IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG).Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients inc...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Associate Director, Video Media Investment

    Associate Director, Video Media Investment

    MediabistroBoston, MA, United States
    serp_jobs.job_card.full_time
    IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG).IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients acr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    UNAVAILABLE is hiring : Associate Director, Media Investment in Boston

    UNAVAILABLE is hiring : Associate Director, Media Investment in Boston

    MediabistroBoston, MA, United States
    serp_jobs.job_card.full_time
    Company Description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.We deliver Network...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Investor Relations

    Associate Director, Investor Relations

    ApellisWaltham, MA, US
    serp_jobs.job_card.full_time
    Apellis is looking to hire a driven and knowledgeable Associate Director, Investor Relations to join the Finance team.Reporting into the Head of Investor Relations, this individual will contribute ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Publicis Groupe is hiring : Associate Director, Media in Boston

    Publicis Groupe is hiring : Associate Director, Media in Boston

    MediabistroBoston, MA, United States
    serp_jobs.job_card.full_time
    Right now, were looking for an ace Associate Media Director someone who can take the reins for the Media department, own key accounts and develop strong bonds with clients and internal teams alike....serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Experience Strategy

    Associate Director, Experience Strategy

    UNAVAILABLEBoston, MA, United States
    serp_jobs.job_card.full_time
    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by lev...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Strategy & Analytics

    Associate Director, Strategy & Analytics

    InfluentialBoston, MA, US
    serp_jobs.job_card.full_time
    Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Business Development, Maritime

    Associate Director, Business Development, Maritime

    AndurilQuincy, MA, US
    serp_jobs.job_card.full_time
    Associate Director, Business Development, Maritime.Anduril Industries is a defense technology company with a mission to transform U. The company is changing how military systems are designed, built ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Paid Social

    Associate Director, Paid Social

    UNAVAILABLEBoston, MA, United States
    serp_jobs.job_card.full_time
    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by lev...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Media Investment

    Associate Director, Media Investment

    UNAVAILABLEBoston, MA, United States
    serp_jobs.job_card.full_time
    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by lev...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Social Media Channel Lead

    Associate Director, Social Media Channel Lead

    BiogenCambridge, MA, US
    serp_jobs.job_card.full_time
    You will join the North American Business Insights & Operations team as a social media channel expert to Biogen's US marketing team. You will be accountable for bringing strategic thought leadership...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Associate Account Director, Public Sector

    Associate Account Director, Public Sector

    Recorded FutureBoston, MA, US
    serp_jobs.job_card.full_time
    Associate Account Director, Public Sector.With 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and lar...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Investments

    Associate Director, Investments

    Mount Holyoke CollegeCambridge, MA, US
    serp_jobs.job_card.full_time
    Associate Director, Investments.The Associate Director of Investments is a key member of the investment team responsible for managing the endowment of Mount Holyoke College, the oldest continuing w...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Associate Director, Media

    Associate Director, Media

    MediabistroBoston, MA, United States
    serp_jobs.job_card.full_time
    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by lev...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    IPG Mediabrands is hiring : Associate Director, Video Media Investment in Boston

    IPG Mediabrands is hiring : Associate Director, Video Media Investment in Boston

    MediabistroBoston, MA, United States
    serp_jobs.job_card.full_time
    Associate Director, Video Media Investment.IPG Mediabrands is seeking an Associate Director (Video) to lead and manage high-level client relationships, develop strategic media partnerships, and lea...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Digitas North America is hiring : Associate Director, Media in Boston

    Digitas North America is hiring : Associate Director, Media in Boston

    MediabistroBoston, MA, United States
    serp_jobs.job_card.full_time
    Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30