Talent.com
Principal, Affiliate Marketing & Direct Mail

Principal, Affiliate Marketing & Direct Mail

Brooks Sports IncSeattle, WA, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Who We Are :

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success :

  • Runner First

We act in the best interest of the runner

  • Word is Bond
  • We do what we say we’ll do

  • Champion Heart
  • We give our all in everything we do

  • There is no “I” in Run
  • We stay generous with our humanity

  • Keep Moving
  • We find ways to move every day, because joy is kinetic!

    We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

    Your Job :

    As the Principal, Affiliate Marketing & Direct Mail, you will partner with your manager in developing and leading Brooks’ demand generation strategies focusing on Affiliate and Direct Mail marketing to both retain and acquire new customers to the brand while also helping to increase brand awareness and drive business results for BR.com . As a key leader on the NA Paid Media Team, you’ll be accountable for helping to develop and implement our strategies and overseeing tactical execution and optimizations across multiple channels / programs including affiliate, partner marketing, referral marketing, and direct mail.

    You will be accountable for external vendors and agency management, ensuring the channels are meeting and exceeding brand and performance KPIs to drive the business. You will lead cross-functionally building relationships to drive the business across Product Marketing, Brand Marketing, Digital Marketing, Integrated Marketing, E-commerce, Creative, and Digital Products teams to support programming and attain target KPIs across channel. The ideal candidate is one who is effective at collaboration, communication, performance, and is curious to learn something new every day, challenging the norm. Success in this role means being a high-impact business contributor, growing cross functional leadership skills, and driving strategy in a highly collaborative and data conscious environment.

    Responsibilities :

  • Own the Affiliate Program strategy and expand program to content, influencers, and partner networks to drive incremental revenue, grow runners one digital referral at a time, and open new marketing / advertising opportunities for the brand
  • Own the direct-to-consumer mail strategy and process, completing the brief, pagination, and creative execution with cross-functional teams
  • Own tactical planning for key marketing campaigns (Tier 2,3) for affiliate and direct mail programs
  • Manage partner agencies and external vendors, providing them with clear direction and strategic leadership
  • Own request process for program creative needs and contribute to design feedback in partnership with manager for direct mail campaigns
  • Support launch of referral marketing program, in close partnership with manager, Loyalty, Ecommerce and Digital Products teams
  • Own budget management for programs including quarterly / yearly forecasting and modeling in partnership with agencies / external vendors
  • Assist manager in developing the quarterly budget plans and monthly targets, and approaching agile budget planning process based on the business flows
  • Pull data, analyze, draw insights, and clearly communicate campaign results to team members and provide recommendations to improve spending and inform optimizations
  • Analyze eCommerce-based campaign performance data, reporting weekly key KPIs and providing actionable insights to meet business goals
  • Develop test and learn opportunities across all programs with aligned KPIs
  • Own measurement and reporting on all affiliate related programs, as well as direct mail (close partnership with Paid Media agencies, data vendors and Analytics.
  • Monitor and report a detailed monthly dashboard of KPIs to all stakeholders on the broader marketing team
  • Work cross-functionally with internal teams (including Digital Products, Integrated Marketing, Creative, eCommerce, Analytics, Integrated Marketing, and IT) and external vendors to lead delivery of key programs, campaigns, and workstreams
  • Develop and define the tools and metrics to measure, report and optimize our investments
  • Other responsibilities as required
  • Qualfications :

  • Bachelor’s degree in business, marketing, communications or equivalent experience required
  • 10+ years of experience executing digital customer experiences, with preference for consumer brands driving performance programs
  • 5+ years’ experience working within an eCommerce, Digital Marketing and / or Paid Media team
  • Curious mindset with a bias towards action to move ideas into reality
  • Ability to create a vision, define new ways of thinking, create new roadmaps and concepts, navigate ambiguity, define, and execute test / learn scenarios and influence stakeholders
  • Ability to run independent analyses and access data to create strategies to drive the brand
  • Proactively seeks creative solutions to increase demand and look holistically at the consumer journey
  • High level of proficiency with Microsoft Excel and Power Point and strong aptitude to learn technical applications quickly. Experience with Tableau and Adobe Analytics a plus
  • Experience with JIRA, Smartsheet, or other project management tools a plus
  • Excellent interpersonal, listening, and communication skills - you can use verbal and written communication to express ideas clearly, and succinctly, including slide composition
  • Able to organize and prioritize workload to meet deadlines, flexible and adaptive to changing priorities
  • Exhibit initiative to look beyond the everyday business to look for opportunities to maximize sales potential
  • Demonstration of innovation and initiative; always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
  • Demonstrated ability to work collaboratively with diverse teams to achieve necessary results
  • Strong runner focus / ability to anticipate and react to runner needs
  • Embraces and lives the Brooks values!
  • Compensation :

    The pay range for this position, based out of the Brooks Seattle HQ, is $131,662- $210,680 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.

    Other :

    Brooks is proud to offer a robust benefits package to our employees and their families!

    Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

    Paid Time Off - Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

    Bonus -in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.

    Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

    Location - You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

    At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Principal Affiliate Marketing Direct Mail • Seattle, WA, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Content Marketing Strategist

    Content Marketing Strategist

    VirtualVocationsEverett, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Content Marketing Strategist who is methodical and reliable with a strong emphasis on content creation and writing. Key Responsibilities Manage and create SEO optimized ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Marketing & Communications

    Head of Marketing & Communications

    VirtualVocationsEverett, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Marketing & Communications to lead its brand and go-to-market efforts.Key Responsibilities Develop and implement the marketing and communications strategy to dr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Corporate Marketing Manager

    Corporate Marketing Manager

    VirtualVocationsTacoma, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Corporate Marketing Manager to support the development of proposals, RFPs, and marketing collateral. Key Responsibilities Collaborate with teams to gather information fo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Chief of Staff (Marketing)

    Chief of Staff (Marketing)

    VirtualVocationsRenton, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Chief of Staff (Marketing).Key Responsibilities Collaborate with the Chief Marketing & Growth Officer to enhance marketing operations and performance Develop strategic...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior PR Specialist

    Senior PR Specialist

    VirtualVocationsKent, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior PR Specialist to join their communications team.Key Responsibilities Develop and pitch media stories to various outlets, enhancing brand visibility Cultivate re...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior SEO Manager

    Senior SEO Manager

    VirtualVocationsKent, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior SEO Manager to lead its organic growth engine and drive measurable impact across demand generation. Key Responsibilities Own and execute the full SEO strategy acr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Customer Lifecycle Marketing Manager

    Customer Lifecycle Marketing Manager

    VirtualVocationsTacoma, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Customer Lifecycle Marketing Manager who will manage the customer journey and drive growth for their B2B SaaS product. Key Responsibilities Execute and optimize lifecycl...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior SEO Strategist

    Senior SEO Strategist

    VirtualVocationsKent, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior SEO Strategist to lead and execute SEO campaigns and strategies.Key Responsibilities Lead the strategic development of SEO campaigns from kick-off to ongoing sup...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Freelance Senior SEO Specialist

    Freelance Senior SEO Specialist

    VirtualVocationsRenton, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Freelance Senior SEO Specialist.Key Responsibilities Develop and implement comprehensive SEO strategies for organic growth in US and European markets Conduct keyword r...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Brand & Content Marketing Manager

    Brand & Content Marketing Manager

    VirtualVocationsEverett, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Brand & Content Marketing Manager to shape its brand during a period of rapid growth.Key Responsibilities : Define and evolve brand identity across various platforms, en...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Head of Awareness Marketing

    Head of Awareness Marketing

    VirtualVocationsTacoma, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Awareness Marketing.Key Responsibilities Build and maintain relationships with media, analysts, and influencers. manage PR agencies for top-tier coverage Own a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Senior Marketing Operations Officer

    Senior Marketing Operations Officer

    VirtualVocationsKent, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Marketing Campaign Operations Officer who will manage and optimize marketing campaign processes. Key Responsibilities Manage operations, processes, and internal c...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Ad Tech Manager

    Ad Tech Manager

    VirtualVocationsEverett, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for an Ad Tech and Platform Manager (REMOTE).Key Responsibilities Monitor and maintain the integrity of paid media tracking across various platforms Ensure accurate signal f...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Affiliate Program Manager

    Affiliate Program Manager

    VirtualVocationsKent, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for an Affiliates and Content Manager.Key Responsibilities Own the affiliate program end-to-end, including acquisition, activation, enablement, and performance optimization ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Email Strategist

    Senior Email Strategist

    VirtualVocationsRenton, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Digital Strategist, Email (Temporary).Key Responsibilities Lead email strategy for client accounts, including client communication, content calendars, and perfor...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Corporate Marketing Manager

    Senior Corporate Marketing Manager

    VirtualVocationsTacoma, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Corporate Marketing Manager.Key Responsibilities : Own the end-to-end strategy and execution of trade show programs across key markets Lead website strategy, str...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Senior Paid Search Manager

    Senior Paid Search Manager

    VirtualVocationsKent, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager of Paid Search.Key Responsibilities : Develop and execute paid search strategies aligned with business goals and customer acquisition targets Identify gr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Chief of Staff, Marketing

    Chief of Staff, Marketing

    VirtualVocationsKent, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Chief of Staff, Marketing.Key Responsibilities Own the marketing operating system, ensuring alignment with Sales, Product, Finance, and RevOps Lead strategy and operat...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Segment Marketing Manager

    Segment Marketing Manager

    VirtualVocationsEverett, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Manager, Segment Marketing.Key Responsibilities Develop and execute segment-specific marketing plans to support business objectives and revenue growth Create compellin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Freelance Strategy Director

    Freelance Strategy Director

    VirtualVocationsRenton, Washington, United States
    serp_jobs.job_card.full_time
    A company is looking for a Freelance Strategy Director to lead social-first marketing initiatives in the gaming industry. Key Responsibilities Lead insights and strategy for innovative gaming-cent...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day