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Headway - Design & Development is hiring: Senior Product Manager (Consumer Growt
Headway - Design & Development is hiring: Senior Product Manager (Consumer GrowtMediabistro • New York, NY, United States
Headway - Design & Development is hiring : Senior Product Manager (Consumer Growt

Headway - Design & Development is hiring : Senior Product Manager (Consumer Growt

Mediabistro • New York, NY, United States
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Headway's mission is a big one - to build a new mental health care system everyone can access. We've built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don't accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we've grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We're a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the role :

We're seeking a Senior Product Manager to lead our Patient Growth pod. Your mission will be to drive sustainable user acquisition and revenue growth through data-driven search marketing strategies and product optimizations. You'll partner with Engineering, Marketing, Data, and Design to build scalable growth systems that maximize our search visibility and conversion funnel performance. The ideal candidate thrives in a metrics-driven environment, has deep expertise in search marketing, and is passionate about leveraging product innovation to accelerate growth.

What you'll do at Headway :

  • Develop and execute a comprehensive growth strategy that leverages SEO and SEM to drive user acquisition, engagement, and retention.
  • Partner with engineering and data science teams to implement SEO-optimized features, landing pages, and user experiences that improve organic search rankings and conversion rates.
  • Build experimentation frameworks to test and iterate on search marketing strategies, landing page optimizations, and conversion funnel improvements.
  • Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives.

You'll be great for this role if you :

  • Have consumer growth experience : You have 5+ years of product management experience with demonstrated success in growth-focused roles, specifically with SEO and SEM expertise. You have hands-on experience with SEO tools (Ahrefs, Google Search Console) and SEM platforms (Google Ads, Microsoft Ads) with proven ability to drive measurable results.
  • Are data and results driven : You are a master at digging into data, defining clear goals, running toward them & bringing your team along the way.
  • Are highly collaborative : You work well with other functions and teams and can collaborate on delivering impact together to a shared goal.
  • Thrive in ambiguity : You love tackling ambiguous problems in a fast-paced environment with an optimistic and energizing attitude.
  • Compensation and Benefits :

    The expected base pay range for this position is $183,600 - $216,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

    We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

  • Benefits offered include :
  • Equity compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development
  • #LI-EM1

    We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

    Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

    Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, click here.

    In Summary : 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don't accept insurance . Headway is building a new mental healthcare system that everyone can access . The ideal candidate thrives in a metrics-driven environment, has deep expertise in search marketing, and is passionate about leveraging product innovation to accelerate growth .

    En Español : La misión de Headway es grande : construir un nuevo sistema de atención mental al que todo el mundo pueda acceder. Hemos construido una tecnología que ayude a las personas a encontrar grandes terapeutas con la primera red nacional de proveedores habilitada por software que acepta seguros. 1 en 4 personas en los Estados Unidos tienen una condición de salud mental tratable, pero la mayoría de los proveedores no aceptan seguro, lo que hace que la terapia sea demasiado costosa para la mayor parte de la gente. Headway está construyendo un nuevo Sistema de Salud Mental al que todos puedan acceder facilitando a los terapeutas aceptar el seguro y ampliar su práctica. Se asociará con Ingeniería, Marketing, Datos y Diseño para construir sistemas de crecimiento escalables que maximizen la visibilidad de nuestra búsqueda y el rendimiento del embudo de conversión. El candidato ideal prospera en un entorno impulsado por métricas, tiene una profunda experiencia en marketing de búsquedas y se apasiona por aprovechar las innovaciones de productos para acelerar el crecimiento. Lo que hará en Headway : Desarrollar y ejecutar una estrategia integral de desarrollo que emplea SEO y SEM para alinear a los objetivos de adquisición, participación y retención de usuarios. Es muy colaborativo : trabaja bien con otras funciones y equipos y puede colaborar para lograr un impacto conjunto a una meta compartida. Prospera en la ambigüedad : le encanta abordar problemas ambiguos en un entorno acelerado con una actitud optimista y energizante. Compensación y beneficios : El rango de salario base esperado para este puesto es de $183,600 - $216,000, según diversos factores incluyendo calificaciones, experiencia y ubicación geográfica. Beneficios ofrecidos incluyen : Compensación de equidad Medica, Dental y Visión cobertura HSA / FSA 401K Trabajo desde el hogar Reembolso del estipendio Terapia permiso parental de 16 semanas para los empleados elegibles Carrot Fertility reembolso anual y membresía 13 vacaciones pagadas cada año así como un descanso durante la semana entre el 25 de diciembre y el 31 de diciembre Flexible PTO Employee Assistance Program (EAP) Entrenamiento y desarrollo profesional #LI-EM1 Creemos que la fuerza de un equipo está en su gente, y no podemos lograr esta misión sin un equipo que refleje la diversidad de este problema - a través de raza, etnia, género, sexualidad, edad, origen nacional, religión, estatus familiar, discapacidad, estado militar y experiencia.

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