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Community Liaison (Business Development)
Community Liaison (Business Development)Hillendale Home Care • Santa Rosa, CA, United States
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Community Liaison (Business Development)

Community Liaison (Business Development)

Hillendale Home Care • Santa Rosa, CA, United States
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Description

  • 2025 - Top Home Care Agency, CommunityVotes Santa Rosa
  • 2025 & 2024 - Best of the East Bay - Best Home Health Services, Diablo Magazine
  • 2025 - Best of Oakland - Best Home Care Services for Seniors, Oakland Magazine
  • 2025 - Best of the Bay Area - Best Senior Living Provider, SFGATE
  • 2023 Inc. Magazine - Listed as one of the 5000 Fastest-Growing Private Companies
  • 2020 Certified “Great Place to Work”, 2020 Employer of Choice recipient

Come join the Hillendale Home Care team! We are a home care agency in Santa Rosa and Sonoma County looking for a dynamic, results-driven Home Care Community Partner to deliver new client leads by developing and growing referral networks and partnerships with local hospitals and senior living communities. This is a field-based outside business development role ideal for someone who thrives on relationship-building, community outreach, and making a meaningful impact in the lives of seniors and their families.

What You’ll Be Doing :

  • Responsible for business development within the senior care community including establishing partnerships and networks for direct client referrals and new service starts from local healthcare systems, hospitals, and senior living communities.
  • Responsible for maintaining existing community partnerships and developing new partnerships and services within the region.
  • Call on and develop new referral accounts in the local healthcare and senior care community with elder care industry professionals, organizations and establishments (ex. Geriatric Care Managers, independent / assisted / skilled living facilities, hospitals, concierge doctors, etc).
  • Partner with the General Manager to align pricing plans to meet the demands of the market with a focus on gross margin.
  • Review, update, and maintain current product and service offerings for clients and families, ensuring that all internal partners are appropriately trained on products and services offered.
  • Responsible for working with referral partners and potential clients to find the right care solutions and building relationships.
  • Generate regular streams of new business by providing exemplary client service, regular referral marketing to the community, and leading and participating in community outreach events to spread brand awareness.
  • Communicate with family members and internal team to refine and improve client’s lives, ensuring a high client satisfaction.
  • Work with the General Manager on new client assessments, renewal of current client's services, and any new products or services added as part of the care plan.
  • Represent Hillendale at community events, upholding company values and high standards of care.
  • Maintain accurate records on all prospective and active clients and referral sources.
  • Present sales and other metrics to senior leadership including dashboard reporting.

    • What Hillendale Provides :

  • Highly competitive salary with monthly incentive comp
  • Full-time opportunity with a growing company and innovative team
  • Healthcare benefits
  • 401(k) plan
  • Paid time off
  • Company holidays
  • Fun, collaborative work environment

    • Requirements :

  • Bachelor's Degree in business management, marketing management or similar field; or equivalent work experience.
  • 6+ years in the home care or senior living industry.
  • 4+ years prior experience in a business development, account management, or outside sales role within the industry.
  • Proven track record of delivering new business leads through community partnerships and relevant referral networks.
  • Excellent communication skills and the ability to understand the care needs of seniors.
  • Strong sense of urgency and drive to grow the business.
  • Demonstrated strong analytical skills.
  • Possess strong problem solving skills and the ability to make sound judgment calls.
  • Strong organizational and time management skills.
  • Experience working in WellSky or similar databases.
  • Strong proficiency in Excel; solid experience working in Google Workspace (Docs, Sheets, Slides, Gmail).
  • Must have clear driving record.
  • Must be able to pass a criminal background check through LiveScan fingerprinting.
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    Community Liaison • Santa Rosa, CA, United States

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