Paid Media Strategist

A company is looking for a Paid Media Strategist who can leverage advertising and market expertise to grow user acquisition globally.

Key Responsibilities :

Manage demand generation and conversion activities across key audiences to support growth

Oversee acquisition and retention marketing campaigns across digital channels, focusing on Paid Social, Paid Search, SEM, and display

Analyze marketing data and KPIs, building reports to communicate performance and implement a testing strategy

Required Qualifications :

4+ years of related digital marketing and advertising experience

Experience driving campaigns across Google and other media programming

HubSpot and Salesforce experience is a plus

Data-driven analytical mindset with experience in analyzing business results

Ability to adapt quickly and think outside of traditional pathways