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Senior PR Specialist

Senior PR Specialist

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Senior PR Specialist to join their communications team.

Key Responsibilities

Develop and pitch media stories to various outlets, enhancing brand visibility

Cultivate relationships with journalists and influencers to identify media opportunities

Monitor media trends and analyze outreach effectiveness, providing reports to management

Required Qualifications

Minimum of 4+ years of experience in media relations and public relations

Experience in building relationships with journalists and media contacts

Strong understanding of earned media's impact on brand authority and SEO

Comfortable using data for storytelling and reporting on campaign performance

Ability to manage multiple projects under tight deadlines

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Senior Specialist • Grand Rapids, Michigan, United States

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