CTV Ad Ops Engineer Job at Cannella Media DTC in Burlington

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You’ll set up and QA CTV campaigns across direct IO and programmatic, implement and validate impression beacons / pixels (VAST tracking + verification / attribution), and own delivery / reporting with light SQL / ETL on CTV log-level data. You’ll troubleshoot tags, resolve discrepancies, and partner closely with Account Managers, vendors, and data engineering.

What you’ll do

• Campaign setup (Direct IO + Programmatic) : Build line items, targeting, pacing, budgets; manage creative specs and flighting.
• Tagging & beacons : Create / implement impressionbeacons and verification / attribution tags; wrap / QA VAST; ensure macros resolve.
• QA & troubleshooting : Device / app QA, VAST error debugging, ad‑server / DSP mismatch resolution, brand‑safety / geo / frequency checks.
• Reporting & analysis : Daily pacing and delivery checks; leverage existing dashboards / scheduled reports (light edits / filters and ad‑hoc cuts) rather than net‑new builds; analyze performance and surface optimizations to improve VCR, CPR, completion, and efficiency.
• CTV data (lite engineering) : Write basic SQL to join impression data and performance data, reconcile platform discrepancies, contribute to small ETL / data hygiene tasks, and maintain schema docs.
• Governance : Maintain naming conventions, trafficking SOPs, and measurement standards.

Qualifications

This role requires hands‑on campaign setup experience in CTV or video. If you haven’t worked directly in this area, we recommend applying to a different opportunity better aligned with your experience.

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