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CMO

CMO

Talentfoot Executive Search and StaffingAuburn Hills, Michigan, US
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Join to apply for the CMO role at Talentfoot Executive Search and Staffing

Our client is a leading innovator in connected consumer products, delivering smarter solutions that improve the lives of customers through a combination of technology, design, and functionality. Headquartered in the Midwest with over 700 team members, the company is defining the future of its category with a bold vision and passionate culture.

Interested in this role You can find all the relevant information in the description below.

Position Overview

Our client is hiring a Chief Marketing Officer (CMO) to lead the continued growth of its brand, customer acquisition, and marketing strategy. Reporting to the President & CEO and serving on the Executive Team, the CMO will oversee a 30+ person marketing organization across creative, eCommerce, brand, and performance. The ideal candidate will bring direct-to-consumer marketing expertise, a strategic mindset, and the operational depth to help shape the future of the category. This is an onsite role in the Midwest; relocation packages are available.

  • NOTE : THIS ROLE REQUIRES RELOCATION TO MIDWEST

Position Responsibilities

  • Oversee global D2C full-funnel performance marketing strategy in partnership with the VP of Growth.
  • Lead the global brand launch and development of the company’s core eCommerce destination.
  • Define product marketing strategy and alignment with product management and technical product claims.
  • Develop and scale the marketing organization; manage team culture, onboarding, and talent development.
  • Set and monitor KPIs across LTV, CAC, AOV; develop dashboards and reporting frameworks.
  • Partner with omnichannel leadership to support retail expansion and in-store marketing efforts.
  • Expand international marketing and brand strategy for global growth.
  • Refine lifecycle and journey marketing strategy in collaboration with internal teams.
  • Lead content strategy to support brand and performance goals.
  • Leverage customer insights and segmentation to optimize journeys and marketing touchpoints.
  • Co-develop and launch a tiered loyalty program modeled on value-based customer engagement.
  • Align CRM, CDP, and marketing technology stack with strategy in partnership with IT leadership.
  • Drive subscription marketing strategy and integration across product and customer experience.
  • Own financial planning and budgeting for digital channels; ensure profitability and scalability.

    • Required

    Position Qualifications

  • 12+ years of experience in growth, brand, or performance marketing for a DTC business with physical products.
  • Hands-on experience with Meta Ads, Google Ads, and digital acquisition platforms.
  • Expertise in CAC / LTV analysis and customer acquisition strategies.
  • Demonstrated ability to build, scale, and lead cross-functional marketing teams.
  • Data-driven and analytical, with strong creative sensibility and customer empathy.
  • BA in Marketing, Advertising, Communications, Statistics, or equivalent experience.
  • Strong cross-functional collaboration skills and ability to drive results.
  • Passion for the category and alignment with consumer needs and mindset.

    • What They Offer

  • Premium medical, dental, vision insurance
  • 401(k) match
  • Generous PTO and paid holidays
  • Paid parental leave and new pet adoption leave
  • Pet insurance discount and pet-friendly office
  • Company-paid life insurance and short-term disability
  • Continuing education support and referral program
  • On-site gym and modern equipment
  • Product discounts, branded gear, and a mission-driven culture

    • Talentfoot Overview

    Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across marketing, sales, eCommerce, product, data, and technology. With a 98% success rate and 2,500+ client partnerships since 2010, Talentfoot connects brands with transformative leadership. Learn more at Talentfoot.com .

    Apply Today

    This is a rare opportunity to shape a category-defining brand. If you're a marketing executive with a passion for innovation and customers, apply today to lead the future of connected consumer experiences.

    Seniority level

  • Seniority levelExecutive

    • Employment type

  • Employment typeFull-time

    • Job function

  • Job functionMarketing and Sales
  • IndustriesStaffing and Recruiting

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    Cmo • Auburn Hills, Michigan, US