Content Producer

Career Area : Marketing

Job Description

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

This is Caterpillar

Caterpillar is looking for a creative and driven

Content Producer

to lead major content initiatives across broadcast and digital platforms. This role requires a strong storyteller with solid journalism skills, a passion for engaging content, and the ability to connect with diverse audiences. The ideal candidate is proactive, thrives under pressure, and works well across teams. Responsibilities include developing original ideas, researching stories, producing short and long-form videos, and creating customizable content for local markets. Flexibility for travel and varied scheduling is essential.

What You Will Do

Manage the strategy and implementation of content across enterprise platforms (e.g., social media, internal events, internal video and photo content, campaign management, creative development, earned media, etc.)

Manage multiple media communications programs to promote product (or brand, technology, service) and organizational presence in marketplaces consistent with organizational objectives

Oversee planning efforts to prioritize the 360 communications mix across Paid, Earned, Shared and Owned media

Oversee post-production to ensure quality and accuracy

Conduct interviews with talent and clients for narrative content

What You Will Have

Customer Focus :

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions

Collaborating :

Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner

Creativity :

Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations

Effective Communications :

Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors

Relationship Management :

Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers

Strategic Thinking :

Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization

Vendor / Supplier Management :

Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers)

Promotion and Marketing Communications :

Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market

What Will Put You Ahead (Preferred Skills)

Bachelor’s Degree or higher in Marketing, Video Production, Journalism or related field

Ability to create and tell stories through visual mediums (graphic design, video, etc.)

Experience delivering strategies and communications that effectively support change initiatives and alignment to organizational / business goals

Experience as a strategic advisor to C-level executives including visual communications and developing presentations

A proven ability to thrive within a complex, matrixed environment

Additional Information

The primary location for this position is Irving, TX

Domestic relocation assistance is available for those who qualify

Sponsorship is

not

available

Must be able to travel up to 20% (Domestic & International)

Candidates must be able to provide samples of work (writing, graphic design, video, etc.)

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Compensation and Benefits

Summary Pay Range :

$126,000.00 - $189,000.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits :

Medical, dental, and vision benefits

Paid time off plan (Vacation, Holidays, Volunteer, etc.)

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Health Lifestyle Programs

Employee Assistance Program

Voluntary Benefits and Employee Discounts

Career Development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

• These benefits also apply to part-time employees

Posting Dates

October 8, 2025 - October 22, 2025

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Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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