Senior Manager, Paid Search

A company is looking for a Senior Manager, Paid Search & App (Remote).

Key Responsibilities

Oversee client accounts and revenue, guiding app account strategy and executing campaign builds

Lead client calls and conduct app strategy audits, making recommendations for performance improvements

Manage agency vendor relationships and contribute to thought leadership on app strategy

Required Qualifications

At least 3 years of experience in acquisition marketing and / or paid performance media

Experience in leading app strategy across various platforms including Meta, Google App, and Apple Search Ads

Proven track record of increasing in-app lifetime value for eCommerce and / or subscription clients

Knowledge of mobile measurement partners (MMPs) and SDKs

Understanding of privacy changes related to iOS 14 and Android