Forthea Interactive Marketing is hiring : Paid Media Specialist in Houston

The Paid Media Specialist will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities for a variety of clients. This position is key to future growth and will be responsible for the top-to-bottom management of assigned clients’ PPC activities.

The ideal candidate will be comfortable engaging, negotiating, and consulting with clients and outside vendors as well as developing relationships with company stakeholders, including management and team member groups.

Additionally, the paid search specialist will work closely with cross-functional team members and serve as an integral part of the service organization and the company’s overall growth strategy. The ideal candidate will be energetic, entrepreneurial, effective, humble and someone who simply hates to lose.

Day-to-day management of client search plans and programs, including oversight of bid recommendations, execution details, budgets and performance testing / optimization

Develop near-term and long-term PPC account strategies and roadmaps

Execute day-to-day tactics that increase client revenue, site traffic, conversion, and margins

Keyword analysis, including keyword list building, search volume analysis, and recommendations

Work closely with search engine reps on proposals and optimization plans

Campaign bid management and optimization using tracking tools determined by the client

Copy development for paid search listings

Management of client billing, budgets, and reporting

Qualifications 1-3 years search engine marketing (SEM) experience with a strong background that includes online campaign planning and buying

Effective writing, verbal communication, and presentation skills

Strong analytic skills and ability to relate results to client business objectives

Able to multi-task, organize, prioritize. and structure workload

Proficient with search engine interfaces, tracking tools (ad serving), and procedures (both search and online)

Excellent client and account service record

Strong track record of delivering high-quality results for clients

Experience with developing, presenting, and executing effective communications, media, and interactive marketing plans

Industry work experience in marketing, advertising, PR, communications, consulting, or similar

Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint

Google Adwords professional (GAP) certified

Demonstrated leadership and ownership of multiple client accounts

Strong analysis skills that result in measurable savings for clients

Well-considered recommendations and rationales

Self-starter with the ability to work autonomously

Able to come up with novel and creative solutions to problems

Keep up to date with the latest news and advances in the online display, search engine, and SEM industry, including identifying trends, new approaches, etc.

Our funnel-driven paid media approach connects with customers from research to conversion, tracked to your business goals and backed by data.

Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.

Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.

Learn more

Hiring info. Process + Application Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume / CV and your recent salary history.

Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

Location Central Houston, TX

Position Full-time + on-site

Compensation Competitive, and dependent on experience, ability, and attitude

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