Social Media Content Strategist & Creator Job at Neura Health in New York

Social Media Content Strategist & Creator Base pay range : $80,000.00 / yr - $100,000.00 / yr

About the Role : We are looking for a passionate Social Media and Content Strategist and Creator to drive our social media strategy and execution with a primary focus on TikTok and short-form video, while supporting content across Meta and YouTube. This is a hands-on, strategic role for a creative professional who can seamlessly blend medical education with content creation, community building, and performance optimization in a fast-paced social media team environment.

You are mission-driven, collaborative, and results-oriented, and you want to work at the intersection of cutting-edge technology and some of the hardest problems in healthcare. The ideal candidate has expertise in social media strategy, short-form video, and graphic design, with proven ability in persuasive, audience-appropriate writing. You bring experience in community engagement, applying analytics to strategy, and making complex educational topics engaging and accessible. You are attuned to social media trends and know when it is most appropriate to engage with them. You are comfortable navigating the unique restrictions healthcare companies face on social media, and you are willing to turn those challenges into opportunities for growth. You are comfortable in front of the camera as well as in editing and turning around video quickly.

What You'll Accomplish

Content strategy, planning & creation

Collaborate with the social media director and coordinator to develop and execute comprehensive social media strategies that support organizational goals.

Own the social media content calendar and production schedules, ensuring clarity across directives, timelines, and deliverables.

Lead short-form video creation (concept, script, production, on-camera when needed), while supporting longer-form and cross-platform video content in partnership with the coordinator.

Create compelling visual content, including graphics, carousels, and other static assets that translate complex medical information into accessible formats.

Ensure all content is medically accurate, empathetic, accessible, and reviewed in collaboration with clinical teams as needed.

Community management

Oversee TikTok community management, focusing on community growth and engagement with TikTok's chronic illness communities.

Partner with the Social Media Coordinator to ensure consistent engagement across other platforms, personally handling sensitive or complex interactions when appropriate.

Monitor brand sentiment and respond to community interactions with clinical accuracy and empathy.

Analytics & optimization

Track and analyze performance metrics to optimize content strategy.

Generate actionable insights to inform broader marketing initiatives.

Report on key metrics and performance to executive leadership.

Team leadership

Mentor and support the Social Media Coordinator to ensure consistent, high-quality execution and professional growth.

Basic Requirements

3-5 years of social media experience, with demonstrated success in growing brand presence and engagement via strong content that resonates with the audience beyond likes.

Experience successfully growing a nascent or early-stage brand in social media.

Advanced proficiency in design tools (Canva, Adobe Creative Suite, etc) and social media management & analytics platforms (Meta Business Manager & native analytics tools, Google Analytics, Iconosquare or similar).

Video production and editing experience (CapCut, Descript, Riverside, Adobe Premiere).

Observant - if you use AI to write your cover letter, include the word serendipitous and panache.

Exceptional writing and editing skills with the ability to adapt tone for diverse audiences and disabled communities.

Personal attributes :

Deep respect & empathy for patient experiences and commitment to representing diverse voices authentically.

An interest in medical communication and bringing complex medical topics to life.

Detail-oriented with exceptional organizational skills.

Adaptable and comfortable with evolving priorities in a growth-stage company.

Collaborative mindset with experience working cross-functionally.

Preferred Requirements

Understanding of accessibility best practices and inclusive design principles.

Background in healthcare, wellness, or mission-driven organizations.

Compensation : This position has an annual salary, plus equity and benefits. The annual salary range is $80,000-$100,000.

Neura Health Hybrid Model : We support remote work with a preference for a hybrid approach. Employees in hybrid roles are expected to be in the office 2 days per week (Tuesdays & Thursdays) for the full 8-hour day. Office located at 205 East 42nd Street, New York. Hybrid is preferred, remote is acceptable.

About Neura Health : Brick-and-mortar neurology clinics often face overwhelming patient demand, leading to long wait times. Nationwide, the wait to see a neurologist is 4-6 months. Neura Health is building the nation's largest virtual neurology practice, combining advanced data analytics and AI-assisted diagnostics to enable earlier detection, personalized treatment, and continuous monitoring for neurological conditions.

With over $22M in backing, Neura Health is on a mission to revolutionize neurology care. We are serving a large market (over 145 million Americans have neurological issues) that is deeply underserved. We invite you to be part of our transformative journey.

About the Founders :

Liz Burstein is the CEO with extensive experience in health tech and product leadership.

Sameer Madan is the CTO with a background at Facebook and Live Video.

Neura is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries : Health, Wellness & Fitness

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