Director, Market Research and Analytics

Lead Director, Marketing Analytics & Business Insights, Rinvoq Dermatology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio.

As the Lead Director, Marketing Analytics & Business Insights, Rinvoq Dermatology, this individual will play an important role in managing both the on-market asset as well as upcoming new product launches. The primary objectives of this position are to lead and develop the Marketing Insights and Analytics (MABI) function and team to ensure the successful execution of the strategic and tactical plans across all key stakeholders, including patients & physicians. This individual will lead the development of strong and differentiated insights to be clearly communicated to and acted upon by marketing and cross-functional team members. This position supports the on-market Rinvoq Atopic Derm indication (approaching $1B) and the new indication launch of Rinvoq in Vitiligo, Alopecia Areata (AA) and Hidradenitis Suppurative (HS) in 2026 / 2027.

The Lead Director ultimately influences business growth and decisions through fact-based analysis, customer insights and business knowledge. This individual will be an advisor to the Marketing VP, HCP & Consumer Brand Directors, Sales Directors, as well as other members of the Brand Team, MABI Leadership Team and Extended cross functional teams.

Major Responsibilities :

• Drive strategic plan development and tactical plan execution by ensuring that motivating insights are identified and executed by the Integrated Franchise teams.
• Leads and manages the development of a holistic point of view to address ad hoc cross-brand and cross-functional business questions requiring integration of input from marketing, sales, market access, analytics, and primary market research. Creates value by adding thought-leadership and driving the synthesis of findings into actionable insights, elevating beyond the "what" to the "why."
• Provide the appropriate insights, analytics and launch readiness requirements for major launches in areas that are new to AbbVie. Collaborate with Global MABI to transition knowledge to the US business and identify opportunities for synergized learning plans.
• Lead the market research and analytics team in a manner that ensures the team advances the business, guiding the brand strategy and plan : with insights and leading analytic techniques and capabilities across consumer / patient, physician, brand, payor, and channel.
• Build, coach, and maintain a high-performing and diverse team of qualitative, analytical, quantitative, and business-minded individuals that collectively distill business insights & analytics from commercial data sources and primary market research.
• Coach and teach others on functional, technical, and marketing best practices, financial acumen and how to translate complicated information into compelling stories and learning.
• Lead the development of state-of-the-art models that meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
• Align data capabilities required for advanced analytics needs including the integration of patient and physician level data with existing Omnichannel data to measure short- and long-term impact of digital and CRM experiences (patient and physician).
• Identify and articulate fact-based spending and pricing principles through detailed analysis of marketplace and consumer dynamics.
• Inform the brand planning process based on a deep understanding of marketplace performance, competition, all stages of the patient journey, as well as stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient's experience. Develop plans to prioritize and address insight gaps.
• Understands and can coach team members around market research design and implications for the therapeutic area and identify sound approaches to research and analysis based on the hypotheses and situational constraints.
• Actively involved with franchise financial planning process :
• Pressure test and provide input to forecast assumptions based on knowledge of market, competitive dynamics, and upcoming events.
• Responsible for input into financial planning process, both short term and long-range plans.
• Guide franchise investment decisions from marketing mix / business optimization and other analysis.
• Interprets research findings and synthesizes them into actionable business insights.
• Collaborate and influence integrated brand team members through all facets of the business process and communicating / influencing / presenting to senior management.
• Strong understanding of the broad healthcare environment and specific therapeutic areas to identify and proactively address opportunities and threats.
• Significantly increase the productivity of Abbvie and TA&O partner resources through effective use of external suppliers and contractors aligned with key Abbvie efficiency objectives.

Qualifications

Education :

Required : Bachelor's Degree

Preferred : Advanced Degree Preferred (Business, Statistics, Economics, Psychology, Sociology or Engineering) with emphasis in marketing / sales / quantitative / qualitative analysis.

Background :

Requires 15+ years of experience in insights (qualitative and quantitative methods) and analytics (analysis of sales and marketing information) and the use of this information in the development of business plans and strategies. With a master's degree, 12+ years of similar experience is required.

Requires 5+ years managing teams.

Strong influence and leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.

Intimate knowledge of the marketing, sales and financial planning processes, and the ability to develop and use specialized market research and analytic techniques within a business setting.

Strong visualization and storytelling skills.

Demonstrated project management skills are also required.

Significant Work Activities : Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)

Travel : Yes, 15 % of the Time

Accountability / Scope :

Reports to Senior Director, Marketing Analytics and Business Insights

Direct Reports : 2-6 Marketing Analytics & Business Insights individuals

Contractors : Additional contractors as needed

Assets within Scope : This position supports the on-market Rinvoq Atopic Derm indication (approaching $1B) and the new indication launches of Rinvoq in Vitiligo, Alopecia Areata (AA) and Hidradenitis Suppurative (HS) in 2026 / 2027.

Stakeholders : This individual will be an advisor to the Marketing VP, HCP & Consumer Brand Directors, Sales Directors, as well as other members of the Brand Team, MABI Leadership Team and Extended cross functional teams.

Budget responsibility : $6MM - $10MM

Focus (Scope) : 60% Strategic / 40% Tactical

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short-term incentive programs.

This job is eligible to participate in our long-term incentive programs?

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

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