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Senior Manager of Digital Product
Senior Manager of Digital ProductWeezie • Atlanta, GA, US
Senior Manager of Digital Product

Senior Manager of Digital Product

Weezie • Atlanta, GA, US
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Senior Manager Of Digital Product

At Weezie, we make towels and robes worth celebrating, and we are on a mission to bring delight to life's everyday moments. As a rapidly growing luxury home brand, we are building a high-performing team to help us scale from a beloved direct-to-consumer startup into a household name. We are looking for a Senior Manager of Digital Product to bring Weezie's digital presence to life - owning the strategy and execution of product launches, promotions, and site merchandising that result in seamless, high-converting customer journeys.

Reporting to our Director of Digital Product, this is a high-impact role that requires close collaboration with Marketing and Merchandising teams to ensure campaigns and launches translate into the digital experience. This role will lead go-to-market execution, site merchandising, and performance optimization across our Shopify Plus site.

What You'll Do

  • Own digital GTM strategy and execution for product launches, seasonal campaigns, and promotions
  • Define site merchandising strategy across homepages, PLPs, and PDPs, ensuring the approach reflects the brand and the "why" behind each product and campaign as well as inventory investments & constraints
  • Manage and develop two direct reports, providing clarity, accountability, and mentorship
  • Manage all promotional site execution including set-up, QA, validation, and go-live
  • Provide weekly and monthly reporting on site performance, including collections, PLPs, and PDPs, leveraging insights to optimize site structure, merchandising, and content
  • Identify opportunities for A / B testing and CRO improvements, and partner with leadership to prioritize the A / B testing roadmap
  • Lead traditional product work - defining development work, building product specifications, feature documentation and identifying / sharing website bug issues for resolution in conjunction with our outsourced development agency
  • Own product discovery touchpoints- collection pages, landing pages, filtering, checkout, search, post-purchase & upsell
  • Oversee tech stack & relationship with Shopify Apps (e.g. Site Merch tools, Shipping & Script platforms, Registry, etc) and identify / research needs to drive incremental efficiency in process and business ROI
  • Partner with the Director of Digital Product on feature specifications, QA, handoff to the development agency, and long-term roadmap planning

KPIs

  • Revenue per Session
  • Engagement (Clicks)
  • Add to Cart Rate
  • Conversion Rate per page type : Collection / PLP, PDP, Blog, HP
  • Units per Transaction

    • Who You Are

  • 5-7 years of experience in digital product, eCommerce, or merchandising
  • At least 1 year of people management experience
  • Experienced with Shopify Plus and site merchandising tools a plus
  • A detail-oriented executor who thrives on managing complexity and competing priorities
  • Analytical mindset with comfort using BI tools to synthesize and analyze site performance data
  • A positive, team player who excels at collaboration, communication, and stakeholder management
  • Curious, innovative, and growth-minded - always looking for ways to improve, contribute new ideas, and expand your impact

    • What You Can Expect

  • Hybrid work environment : You will work from our Westside Provisions District corporate office Tuesday to Thursday, and will have periodic visits to our fulfillment center in Austell
  • A team that works hard but knows how to #enjoythestay
  • Unlimited PTO plus remote work during July 4th week and an office closure the week after Christmas
  • Summer Fridays with a 1 pm close during the summer
  • Anniversary gifts, including a $3,000 travel credit after 3 years of service and a 5-week paid sabbatical after 5 years of service
  • Medical, Dental, and Vision insurance
  • 401(k) plan
  • Generous Weezie product gift and discount for yourself, friends, and family
  • Paid Parental Leave

    • Weezie is an Equal Opportunity Employer that participates in E-Verify. Offers of employment are conditioned upon successfully passing a background screening.

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