Social Media Manager / Content Creator Job at BYROE in New York

Byroe is a premium, upcycled superfood skincare brand rooted in Korean heritage and modern science. Our mission is to transform imperfect superfoods into high-performance skincare that is as effective as it is sustainable. As we expand globally, we’re looking for a passionate and creative Social Media Manager / Content Creator to join our team.

Position Type : Freelance (3 months) with potential transition to Full-Time.

Location : Remote / NYC-based preferred.

Platforms : TikTok, Meta (Instagram / Facebook), LinkedIn.

Compensation : $2,000 / month freelance contract (approx. 30 hours / week) for the first 3 months.

Responsibilities :

Content Creation : Develop and edit engaging daily content (short-form videos, reels, stories, static posts) that is native to each platform and aligned with Byroe’s brand voice.

Trend Research : Stay on top of trending sounds, challenges, hashtags, and features to bring fresh ideas that can go viral.

Content Strategy & Calendar : Plan, organize, and execute a consistent content calendar across TikTok, Instagram, and LinkedIn.

Copywriting : Write compelling captions, hooks, and CTAs optimized for each platform and SEO.

Scheduling & Posting : Manage day-to-day posting and scheduling to ensure timely content delivery.

Community Engagement : Actively engage with followers — reply to comments, DMs, and foster conversations that strengthen community.

Influencer Collaboration : Research and source influencers for paid and unpaid partnerships, supporting influencer campaigns and collaborations.

Performance Tracking : Monitor analytics, track KPIs, and provide insights to improve reach, engagement, and conversions.

Campaign Support : Assist in amplifying product launches, retail activations, and brand partnerships across social channels.

Qualifications :

1–3 years of experience in social media management, content creation, or digital marketing (beauty / skincare industry experience preferred).

Proven ability to create viral short-form content (TikTok / Instagram Reels).

Strong video editing skills (CapCut, Adobe Premiere, or similar tools).

Excellent writing and communication skills with a sharp eye for trends.

Self-starter with the ability to work independently and adapt quickly in a fast-paced startup environment.

Passion for beauty, skincare, and sustainability is a plus.

Why Join Us? :

Be part of a fast-growing indie beauty brand recognized by Ulta Beauty Muse Accelerator and leading global retailers.

Creative freedom to bring your ideas to life and shape the social presence of a brand with an authentic story.

Potential to grow from a freelance role into a full-time position as Byroe expands globally.

To apply, please send your resume, portfolio (links to TikTok / IG content you’ve created), and a short note on why you’d be a great fit to [career@byroe.com].

Byroe is an equal opportunities employer and welcomes applications from diverse candidates.

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