Performance Marketer

Performance Marketer

Wing Assistant is one of the world's largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team.

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engineprofitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta, while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit, and other channels. You will be measured on pipeline & CAC.

What you'll own :

1) Paid Ad Platforms :

• Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
• Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.
• Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
• All other paid ads, including testing, optimization, and scaling

2) Measurement & Optimization :

3) Creative & Landing Experiences :

4) Lead Quality & Sales Sync :

What success looks like (612 months) :

Day-to-day responsibilities :

Requirements :

Nice to have :

KPIs you'll be measured on :

Your first 30 / 60 / 90 :

Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.