Talent.com
Director, Mobile Messaging

Director, Mobile Messaging

Sephora USA, IncSan Francisco, CA, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Press Tab to Move to Skip to Content Link

Job ID : 267581

Location Name : CA-FSC SF Off (0174)

Address : 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)

Job Type : Full Time

Position Type : Regular

Job Function : Marketing

Remote Eligible : Hybrid Schedule

Company Overview :

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose : to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty .

The Opportunity :

Join Sephora's dynamic Retention Marketing team and play a key role in shaping how we connect with millions of beauty lovers across the US! We're the mastermind behind Sephora's owned-outbound channels – think email, app push notifications, SMS, and even direct mail – crafting campaigns that drive significant omni-channel sales and build lasting loyalty.

Our mission? To be our clients' ultimate Beauty BFF. We strive to anticipate their needs and deliver personalized, engaging experiences through every channel. As a team, we're :

  • Client-Centric : Deeply understanding our clients and their unique preferences.
  • Channel Experts : Mastering the nuances of each channel to deliver impactful messages.
  • Experience Innovators : Constantly exploring new ways to surprise and delight, from personalized recommendations to new engaging experiences.

We collaborate closely with external vendors and leverage Sephora's cutting-edge internal capabilities to create campaigns that span broadcast, triggered, and transactional messaging. If you're a data-driven and tech-savvy marketer with a passion for beauty and a knack for crafting compelling campaigns, we want to hear from you!

In this role you will lead mobile messaging marketing channels and operations. Channels include mobile messaging on Sephora properties, including app push and SMS and ideating the next phase of mobile messaging to ensure a seamless client experience and to meet primary KPIs. Reporting to the Senior Director of Retention Marketing, you will work closely with internal and external partners delivering results that are highly visible and critical to revenue & traffic for Sephora. You’ll be part of a high-performing Digital Marketing center of excellence, partnering with your teammates that own email programs, and other digital marketing channels.

In addition, you will :

  • Develop the strategy & vision for mobile messaging, prioritizing initiatives for team across all channels and innovating on new channels and / or experiences
  • Drive mobile messaging performance including lead forecasting and planning of Mobile Messaging business to ensure comps and sales goals are met
  • Lead and develop team of ~7 employees with a focus on coaching, developing & retaining high performing talent
  • Ensure overall calendar planning hits both Sephora revenue goals while also balancing a holistic view of client touchpoints
  • Ensure Product | Tech requests are properly prioritized
  • Ensure client journey work strategies are actionable
  • Ensure testing opportunities are prioritized and executed
  • Closely partner with Marketing Effectiveness to define and prioritize analytical project roadmap in support of growth and health of Mobile Messaging channels
  • Interpret campaign, channel, and client data to inform planning and personalization strategies
  • Build strong cross functional relationships with key business partners including Tech, Merchants, Promo, Loyalty, CRM, Analytics, Client Experience and other digital marketing channels to socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance management
  • Execute on strategic plan to pilot new channels and scale successful channels, partnering with Product Management, IT, and vendors.
  • Work with cross-functional teams to grow file size and health, including SMS optins, SMS fraud, App Push opt-ins, App Location opt-ins
  • Lead end-to-end execution of mobile messaging campaigns, including all aspects of campaign production, from setup, proofing, testing and QA, to deployment of campaigns and ensure flawless execution
  • Keep a strong pulse on mobile messaging & industry trends and innovation
  • Lead and support important / strategic initiatives such as Budgeting process, and Operating Committee performance updates, and special projects
  • We’re looking for a strong strategic leader with :

  • 10+ years of digital marketing expertise, with a proven track record in mobile marketing and driving channel revenue.
  • 6+ years of d eep understanding of mobile landscape, best practices (e.g., segmentation, personalization, performing content), emerging technologies, and a finger on the pulse of industry trends.
  • Experience Managing a team
  • Strategic thinker with strong analytical, data interpretation, and problem-solving skills.
  • Embrace and lead through change for self and team, and open-minded in art of the possible
  • Passion for data-driven decision-making to drive performance and optimize client experience.
  • Proven ability to lead, develop, and inspire high-performing teams.
  • Exceptional communication, collaboration, and stakeholder management skills.
  • Experience with multi-channel engagement / mobile marketing platforms and technologies (e.g., Braze, Airship, etc.)
  • Experience with driving operational efficiencies and ensuring flawless execution of campaigns
  • Passion for exploring / embracing / adopting new emerging technologies and how marketing technologies may evolve
  • Experience developing presentations and presenting to senior executive stakeholders.
  • High proficiency of Microsoft applications (Excel, Word, PowerPoint), Smartsheets, Adobe Analytics #LI-AZ1
  • The annual base salary range for this position is $174,675.00- $195,225.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and / or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount / perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

    While at Sephora, you’ll enjoy…

  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
  • The learning . We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
  • The culture . As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.
  • You can unleash your creativity , because we’ve got disruptive spirit. You can learn and evolve , because we empower you to be your best. You can be yourself , because you are what sets us apart. This , is the future of beauty. Reimagine your future, at Sephora.

    Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military / veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

    Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Director Mobile Messaging • San Francisco, CA, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Sales Managing Director

    Sales Managing Director

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Managing Director to lead their sales team in a remote position.Key Responsibilities Manage and motivate a team of 3-6 sellers to drive revenue through new business gen...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Account Director

    Account Director

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an Account Director, Turkey / Dubai.Key Responsibilities Identify and pursue new business opportunities through various channels Manage and grow key enterprise accounts, d...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Revenue Director

    Revenue Director

    VirtualVocationsSan Jose, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Revenue Operations.Key Responsibilities Lead a team of Revenue Operations Analysts and ensure operational excellence Develop and maintain dashboards, KPIs,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Digital Marketing Director

    Digital Marketing Director

    VirtualVocationsSanta Clara, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, Digital Marketing.Key Responsibilities Develop and execute comprehensive digital marketing strategies across various channels Design and implement consumer e...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Brand Marketing

    Director of Brand Marketing

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Brand and Integrated Marketing to lead brand strategy and marketing initiatives focused on privacy-first data use. Key Responsibilities Define and execute th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Call Coach

    Call Coach

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Call Coach.Key Responsibilities Review and audit calls, ensuring predefined sales criteria are met Provide constructive feedback and coaching to agents to enhance thei...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Brand

    Head of Brand

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Brand.Key Responsibilities Define and evolve the brand narrative focused on AI Search Infrastructure Translate technical differentiation into compelling storyt...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director of Retention Management

    Director of Retention Management

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Retention / CRM.Key Responsibilities : Lead and define the Retention / Lifecycle strategy for clients in collaboration with key stakeholders Identify and impl...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Director of Revenue Enablement

    Director of Revenue Enablement

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Revenue Enablement to design and lead programs that support Sales, Customer Experience, and Partnerships teams. Key Responsibilities Set the direction for Re...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Growth Marketing Director

    Growth Marketing Director

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Growth Marketing Director to lead their customer acquisition strategy in a remote setting.Key Responsibilities Build, launch, and manage B2C customer acquisition campai...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Digital Associate Media Director

    Digital Associate Media Director

    VirtualVocationsSan Jose, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an Associate Media Director to lead strategic paid media initiatives across digital channels for enterprise B2B clients. Key Responsibilities Lead the digital media planni...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Search Director

    Search Director

    VirtualVocationsSanta Clara, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Group Director, Search (Remote).Key Responsibilities Lead and manage a team of SEM channel specialists and Account Leads, overseeing client partnerships and contract ne...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director of Ad Operations

    Director of Ad Operations

    VirtualVocationsSan Francisco, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Ad Operations.Key Responsibilities : Define the vision and strategy for Ad Operations, aligning with business goals Oversee the delivery and optimization of...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Bilingual Business Development Director

    Bilingual Business Development Director

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Business Development, Mandarin + English.Key Responsibilities Lead and manage a team of Executive Business Development Managers in the brand acquisition pro...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director of Digital Marketing

    Director of Digital Marketing

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, Digital & Growth Marketing.Key Responsibilities Develop and implement digital marketing strategies aligned with business priorities Lead and coordinate digit...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director XB, Sales Enablement, Performance and Reporting

    Director XB, Sales Enablement, Performance and Reporting

    VisaSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sales Enablement Director

    Sales Enablement Director

    VirtualVocationsOakland, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Sales Enablement Director to develop and implement training programs for sales teams.Key Responsibilities Define and execute a global sales enablement strategy aligned ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Campaigns Director

    Campaigns Director

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Campaigns Director to advance its mission through networking and recruiting organizations for relational organizing programs. Key Responsibilities Become an expert on th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Director of Performance Marketing

    Director of Performance Marketing

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, Performance Marketing to own and scale paid media and lifecycle marketing programs.Key Responsibilities Develop and execute multi-channel marketing strategies...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Sales Enablement & Training Production

    Director, Sales Enablement & Training Production

    VisaSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30