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Director of Marketing

Director of Marketing

MediabistroSpringfield, AOU, United States
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Description

We are looking for an experienced and strategic Director of Marketing to join our team in Western Massachusetts. In this leadership role, you will oversee a dynamic marketing team, drive international marketing initiatives, and manage multimillion-dollar budgets to elevate brand awareness and business growth. The ideal candidate thrives in a fast-paced environment, has a proven track record in B2B marketing, and is passionate about executing impactful strategies and fostering team collaboration.

Responsibilities :

  • Lead and manage a marketing team composed of graphic designers, global communications managers, eCommerce specialists, and external agencies.
  • Develop and implement comprehensive marketing strategies focused on international expansion and B2B growth.
  • Oversee and manage multimillion-dollar marketing budgets, ensuring optimal allocation across print ads, websites, social media, trade shows, and product launches.
  • Collaborate with cross-functional teams and external vendors to ensure seamless execution of marketing campaigns.
  • Utilize data-driven insights to track campaign performance and refine strategies for maximum impact.
  • Drive brand awareness through innovative digital marketing techniques, including paid search and Salesforce integration.
  • Mentor and empower marketing team members at the early stages of their careers, fostering growth and collaboration within the department.
  • Ensure all marketing initiatives align with overarching business objectives and deliver measurable results.
  • Implement and utilize project management tools such as Monday.com or Fellow to streamline workflows and task management.
  • Maintain strong communication across departments, vendors, and agencies to articulate goals and align efforts.

Requirements

  • Minimum of 10 years of experience in a marketing leadership role, preferably within industrial or manufacturing sectors.
  • Proven expertise in B2B marketing, with international experience being a critical requirement.
  • Hands-on leadership style with a track record of mentoring and empowering team members.
  • Advanced knowledge of Salesforce and paid search platforms, with experience managing vendor relationships.
  • Demonstrated ability to manage multimillion-dollar budgets and allocate resources effectively.
  • Familiarity with Adobe Creative Suite and cloud-based collaboration tools such as Basecamp, SmartSheets, or Dropbox.
  • Strong organizational and detail-oriented skills, with proficiency in project management software like Monday.com or Fellow.
  • Excellent communication and interpersonal skills to work effectively with diverse personalities and teams.
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    Director Of Marketing • Springfield, AOU, United States