Director, Sales Effectiveness

Director, Sales Effectiveness

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories : dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose : to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses : Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as Director, Sales Effectiveness that will cover the Florida territory of Sarasota down to Naples.

The Director, Sales Effectiveness for the Aspen Consult Technique (ACT) offices, you will serve as a key driver of growth and operational excellence across your territory. This role goes beyond coachingit's about driving sales performance, shaping territory-level strategy, developing a sales culture and enabling high-impact consult execution across high-performing clinical and operational teams.

You'll partner closely with field and practice support leaders to translate business goals into actionable performance plans, with a focus on increasing treatment plan acceptance, revenue per consult, and patient satisfaction. You'll support onboarding and training new hires, deliver ongoing coaching and development, and lead performance interventions for underperforming locations. Your leadership will shape the consult experience, accelerate team capability, and directly influence top-line growth across Aspen's core service lines.

Essential Responsibilities :

Own Sales Performance Lead the execution of the Aspen Consult Technique across your territory, with a focus on increasing treatment plan acceptance, revenue per consult, and overall patient conversion.

Develop High-Performing Teams Hire, coach and develop Sales Coaches and operations team members to strengthen consult capabilities, sales acumen, and develop a sales culture.

Support Training & Onboarding Support new hire training and consult onboarding; ensure consistent understanding and adoption of Aspen's consult methodology and patient communication standards.

Analyze and Act on Performance Data Use KPIs, consult conversion trends, and financial performance metrics to identify gaps and opportunities. Deploy targeted coaching and interventions where needed.

Model Best-in-Class Consults Demonstrate consult best practices live through situation based role playing and recorded reviews to raise the standard for patient engagement and case presentation.

Drive Strategic Alignment Partner cross-functional to align coaching strategy with territory goals, field priorities, and business outcomes.

Build a Culture of Accountability and Growth Foster a high-performance environment by instilling ownership, consistency, and a growth mindset across the field teams you support.

Requirements / Qualifications :

Bachelor's degree preferred.

15+ years of experience in sales, field training, or operational leadership, ideally in healthcare, dental, or consumer services.

Proven success driving territory-level or multi-unit sales performance.

Strong coaching and performance management skills with the ability to influence without authority.

Demonstrated ability to teach and scale sales processes across diverse teams.

Experience delivering live and virtual training to both clinical and operational audiences.

Excellent communication, relationship-building, and presentation skills.

Willingness and ability to travel up to 80% of the time.

Base Pay Range : $85,000-115,000 with monthly bonus potential (Actual pay may vary based on experience, performance, and qualifications.)

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.