Associate Brand Manager- Robert Mondavi Winery

Associate Brand Manager

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high-end market with a world-class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standardsfrom soil to glass. Our success is powered by a high-performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment.

Position Summary

The Associate Brand Manager is responsible for assisting in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans, leading to profitable growth of the Constellation Brands Wine & Spirits Division portfolio. As a cross-functional team leader, the Associate Brand Manager works effectively across disciplines and develops and sustains strong and productive relationships with external partners to execute brand strategies.

Responsibilities

• Assist in the development and implementation of short and long-term marketing objectives and strategies. Lead the development and execution of brand plans and tactics to deliver against agreed upon brand, business and financial goals.
• Assist Brand Manager and Consumer Insights team in the development of brand strategy, consumer segmentation, targeting and positioning of brand and consumer targets. Ensures appropriate qualitative and quantitative research is conducted to ensure overall brand success.
• Participate in the creative development process and execution of all national and local advertising campaigns. Assists in the development of TV, radio, print, outdoor, trade and alternative media advertising.
• Lead day-to-day brand budget management including PO and invoice processing for assigned projects and ensures financial responsibility within budgetary parameters. Responsible for maintaining budgets and forecasts monthly. Collaborates with Finance to ensure forecast accuracy and balance expenditures against volume and profitability expectations.
• Lead brand business analysis with the Business Analysis Team. Continuously monitor business and health performance to ensure brand is tracking against goals. Responsible for using and understanding internal and external data resources to identify issues and opportunities to drive both brand development and volume performance.
• Work with the Business Analysis and Finance team to measure and analyze sales impact, wholesaler execution and the profitability / ROI of marketing expenditures.
• Assist Brand Manager and Media Planning team in the development of all media plans and initiatives, both on national and regional / local levels.
• Assist Brand Manager in working with the Retail / Trade Marketing team to develop brand promotions, providing direction and evaluating options. Help to direct the development of all national and local consumer promotion programming at retail.
• Assist in the development of both Permanent and Non-permanent Point-Of-Sale Programs as well as any premium and / or ancillary brand identified programs and materials.
• Assist the Brand Manager in the identification and development of assigned event marketing programming, which include sponsored events, charitable donations, trade related functions, etc.
• Assist the Brand Manager in rolling out of brand guidelines and ensuring a successful reopening of our hospitality location.
• Work with the luxury events team to strategically align on event strategy and execution for events and auctions.
• Work with DTC team, partnering with Hospitality, eCommerce and Wine club to ensure consistent programming across DTC channels.
• Partner with eCommerce team to ensure brand standards are met for all eCommerce activities
• Maintain constant and concise communication of assigned marketing-related programming with internal and external partners, including Field Sales, Management, and Corporate Communications.
• Participate in market visits and assist in Business Unit planning and review meetings.
• Utilize competitive, category, consumer, shopper, and retailer insights to further validate and optimize concepts that will drive growth volume and meet objectives.

Support Day-To-Day Budget Management

Key Success Factors

Minimum Qualifications

Physical Requirements / Other

Location : Napa, California

Additional Locations : Sacramento, California, San Francisco, California, Sonoma, California

Job Type : Full time

Job Area : Marketing

The salary range for this role is : $94,400.00 - $171,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of