Director, Mid-Market Growth

Overview

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we are helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities—and we're just getting started!

We are seeking a strategic and execution-focused Mid-market and Enterprise Growth Lead to create and execute a mid-market and enterprise go to market strategy and develop and scale programs that generate and accelerate mid-market and enterprise demand. This is a critical role responsible for building pipeline , accelerating conversion , and driving revenue from mid and larger businesses, franchises, organizations, multi-location brands, and enterprise customers.

You will bring a deep understanding of mid-market and enterprise marketing motions , including ABM / industry marketing , field marketing, intent-based targeting , and multi-channel orchestration , and know how to operationalize demand gen across a sophisticated MarTech stack. You\'ll partner closely with Sales, Product Marketing, Brand, and RevOps to deliver measurable growth and help us win in this new market.

What You\'ll Do :

Mid-market and Enterprise Demand Generation Strategy

• Define and execute a comprehensive global mid-market and enterprise demand generation strategy, including acquisition, nurturing, and pipeline acceleration tactics across digital, email, content, events, webinars, paid media, and ABM programs.
• Identify and prioritize mid-market and enterprise segments and buyer personas, building campaigns and experiences tailored to their unique needs and buying cycles.
• Collaborate with Sales to align on account targeting, pipeline goals, lead scoring, and conversion metrics.

Channel Ownership & Optimization

Tech Stack & Marketing Operations

Cross-Functional Collaboration

Who You Are :

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate\'s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$151,200 — $189,000 USD

Why You\'ll Love Us :

At Constant Contact, we\'re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline : 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor\'s legal duty to furnish information. 41 CFR 60-1.35(c)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Notice to Recruiters and Staffing Agencies :

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

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