Senior Manager, Customer Marketing

A company is looking for a Senior Manager, Customer Marketing to lead customer engagement programs and drive lifetime value.

Key Responsibilities

Design and lead customer education programs, including onboarding and product webinars

Manage the monthly customer newsletter and oversee the Customer Advisory Board program

Collaborate with sales and product marketing to align customer marketing initiatives with business objectives

Required Qualifications

7+ years of experience in customer marketing, customer success, or B2B marketing

Proven success in building and scaling customer programs for retention and advocacy

Experience in designing customer education and executive engagement initiatives

Strong program management skills to handle multiple live programs

Familiarity with customer marketing platforms such as HubSpot and Gainsight