Media Buyer - Programmatic

Job Description

Job Description

About Evergreen

At Evergreen Trading, we're driven by collaboration and value creation for our clients. That's why we're the go-to, strategic partner for marquee brands across industries. Headquartered in NYC, we're a media investment and trade firm that helps brands achieve their goals by leveraging their unwanted assets to purchase media. Our unique approach allows clients to improve their ROI by turning excess inventory, equipment, real estate, and more into media purchasing power. If you're looking for a dynamic work environment and have a passion for doing things differently, Evergreen Trading is the place for you. To learn more about us, check out our brand video and People and Culture page.

DEPARTMENT DESCRIPTION

The Programmatic Media Department is a fast-paced, highly specialized team dedicated to the automated buying and optimization of digital advertising inventory. Utilizing advanced technology and data-driven strategies, this department ensures efficient and effective media placements across various digital platforms. Key functions include real-time media buying through demand-side platforms (DSPs), continuous campaign optimization, detailed data analysis and reporting, and collaboration with brand teams and clients to align programmatic strategies with overall marketing objectives. The department also focuses on maintaining strong relationships with media partners, staying updated on industry trends, and fostering a culture of continuous learning and innovation.

POSITION DESCRIPTION

The Programmatic Media Buyer is responsible for negotiating, activating, and maintaining programmatic media buys on behalf of our clients. Buyers work collaboratively across departments such as finance and client partnerships and manage a series of regular client deliverables. Additionally, this role supports Associates and Senior Buyers.

DUTIES AND RESPONSIBILITIES

• Develop relationships with programmatic media partners to effectively negotiate pricing and media plans that achieve internal and client objectives across multiple accounts.
• Work closely with brand teams / clients to complete buying responsibilities such as stewardship and posting.
• Manage buying and optimization of programmatic media campaigns for Evergreen Trading's portfolio, integrating trade as part of innovative media plans.
• Document and share optimization results and insights to continuously refine our strategies.
• Demonstrate deep understanding of programmatic media tagging protocols and brand safety frameworks to ensure accurate campaign tracking, compliance with industry standards, and protection of brand integrity across digital environments.
• Collaborate with brand, client, and media trading teams to align programmatic media strategies with client goals, utilizing premium media placements and partnerships.
• Prepare and update marketplace overviews, which may include in-depth overviews of existing / emerging vendors, industry and landscape updates.
• Attend agency meetings including vendor and client as needed.
• Train, mentor, and oversee Assistant Programmatic Media Buyers.
• Assist in the management of added value executions.
• Research and provide POV's on advertising / media trends.
• Support Senior Buyers with responsibilities and upfront processes.

KNOWLEDGE & SKILLS REQUIRED

Qualifications include :

CORE COMPETENCIES

Qualifications include :

Salary : $60,000 - $70,000

The above represents the expected base salary range for this role. Exact compensation is determined by level of experience, location, and other job-related factors.

WHY WORK WITH US?

Since our founding in 2009, Evergreen Trading has always believed that our people are the most valuable part of our business. That's why our company is 100% employee owned. It's also why we continue to invest in our employees' professional and personal development through company-sponsored training, mentorship, and a dedication to DEIB. Other highlights include :

Evergreen Trading is proud to be an equal opportunity employer, committed to a diverse and inclusive work environment. We welcome candidates from all backgrounds to apply and believe diversity enhances our creativity, innovation, and overall success. All employment opportunities at the company are based upon an individual's qualifications to perform the essential functions of a particular job and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, caregiver status, veteran status, disability status, or any other legally protected characteristics.