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SEO Manager

SEO Manager

MediabistroSan Francisco, CA, United States
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Responsibilities

SEO & GEO Strategy

  • Develop and execute a full-funnel SEO and GEO roadmap targeting decision-makers, teams, and developers.
  • Identify and capture intent-driven keywords across verticals (e.g. legal, healthcare, sales, AI builders).
  • Optimize for emerging discovery channels such as ChatGPT, Perplexity, Google Gemini, and AI-powered search.

On-Page & Technical SEO

  • Own on-page optimization for landing pages, product features, use case pages, and developer docs.
  • Implement structured data, schema, site performance improvements, and scalable internal linking strategies.
  • Ensure crawlability, indexability, and high technical hygiene across all web properties.

    • AI-Powered Content Operations

  • Work with the Content, Product Marketing, and Brand teams to create SEO-rich, AI-enhanced content.
  • Use AI tools (e.g. ChatGPT, Claude, Surfer SEO) to scale ideation, briefs, outlines, and variant testing.
  • Implement programmatic SEO and AI-assisted workflows to generate long-tail, high-intent content at scale.

    • International SEO

  • Support geo-expansion through multi-language, multi-region SEO and localization best practices.
  • Build scalable templates and guidelines for SEO localization in core markets (e.g. US, EU, JP).

    • Performance Analytics & Optimization

  • Define and track SEO KPIs (organic traffic, keyword rankings, conversions, domain authority).
  • Use tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and optimize performance.
  • Regularly report on SEO performance and drive iteration based on what converts—not just what ranks.

    • Qualifications

  • 3+ years of SEO experience, with proven success in B2B PLG SaaS or developer-facing platforms.
  • Deep understanding of technical SEO, content SEO, and AI-powered content creation workflows.
  • Experience with GEO (Generative Engine Optimization) strategies and tools.
  • Proficient in tools like Ahrefs, SEMrush, GA4, Surfer SEO, Notion AI, and ChatGPT.
  • Strong cross-functional collaboration skills (Product Marketing, DevRel, Growth, Content).
  • Bonus : experience with JAMstack, Webflow, Markdown-based docs, and API documentation optimization.

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