Talent.com
Product Marketer – B2B Cybersecurity
Product Marketer – B2B CybersecurityAdvantra Consulting Group • CA, United States
Product Marketer – B2B Cybersecurity

Product Marketer – B2B Cybersecurity

Advantra Consulting Group • CA, United States
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.filters_job_card.quick_apply
job_description.job_card.job_description

Role : Senior Product Marketer B2B Cybersecurity

Location : Remote (Americas / Europe time zones).

Remote. Full-time.

About the job :

Advantra is partnering with a high-growth AI-powered cybersecurity startup to hire a Senior Product Marketer to own product positioning, GTM launches, and sales enablement across the buyer journey.

About the role :

You will translate product capabilities into clear customer value, create and ship marketing assets, support pipeline creation, and work closely with Product, Sales, and Engineering teams. You will influence messaging, content, and programs that drive adoption and revenue.

Responsibilities :

  • Build differentiated messaging for CISOs, security leaders, and technical evaluators across persona and industry segments.
  • Plan and execute product and feature launches, including briefs, web updates, emails, sales kits, and webinars.
  • Own sales enablement content, including pitch decks, battlecards, case studies, and objection-handling guides.
  • Write or commission website copy, blogs, and solution guides optimized for clarity and conversion.

Collaborate on onboarding flows, in-app messaging, and campaigns to move evaluators to active users and buyers.

  • Coordinate analyst briefings and PR moments to build credibility for major releases.
  • Maintain market and competitive insights, including win / loss analysis to inform roadmap and differentiation.
  • Define KPIs for programs, run experiments, and report on engagement, conversion, and influenced pipeline.

    • Core requirements :

  • 5 to 8+ years of B2B SaaS product marketing experience.
  • Direct experience marketing cybersecurity products (e.g., threat intel, ASM, EDR / XDR, SIEM / SOAR, TPRM).
  • Proven track record shipping product / feature launches and orchestrating GTM with Product and Sales.

    • Strong technical writing and editorial judgment, producing web pages, sales assets, and campaigns.

  • Experience creating sales enablement content such as decks, battlecards, and case studies.
  • Data-driven execution : set hypotheses, run tests, and optimize for funnel conversion.
  • Excellent communication and collaboration skills with cross-functional teams.
  • Comfortable with marketing tools such as HubSpot, GA4, and webinar platforms.

    • Nice to have :

  • Experience marketing AI products, AI agents, or trust and safety messaging.
  • Familiarity with security buyer personas (CISO, SecOps, AppSec, TPRM) and regulated industries.
  • Event experience (e.g., RSA, Black Hat) and analyst relations exposure.
  • Experience with growth experiments, conversion optimization, and analytics dashboards.
  • Experience shaping category narratives or leading brand storytelling for B2B SaaS.

    • How to apply :

    Email careers@theadvantra.com with links to shipped work and a short note on what you owned. Company name shared after the intro.

    About Us :

    Advantra-Upstart Crew is a search program inside Advantra Consulting. We partner with early stage and high growth startups to hire the top 2% in Tech and GTM. We run end to end searches, from single role headhunts to full team build outs, using domain experts and a vetted network to deliver tight shortlists. We stay close to founders and candidates so the relationship lasts beyond the first hire.

    serp_jobs.job_alerts.create_a_job

    Marketer • CA, United States