Barnes & Thornburg LLP is hiring : Content Strategy Coordinator in Atlanta

Overview Barnes & Thornburg (B&T), a national law firm with more than 800 attorneys in 23 offices, seeks a Content Strategy Coordinator to support the execution of content strategy that enhances the firm’s brand, reputation, and client engagement. Reporting to the Senior Content Strategy Manager, the Content Strategy Coordinator will support content and editorial initiatives for all external marketing communications. This role requires a strategic mindset that can coordinate tactical projects, combined with exceptional writing and editing skills. You’ll help translate complex legal concepts into compelling, accessible marketing content across multiple channels, and coordinate content production with internal and external teams and partners.

Responsibilities Content Coordination

Assist in content creation that highlights the expertise of B&T attorneys and practice areas, and supports business development objectives

Oversee the publication of all written communications including website content, blog posts, client alerts, newsletters, articles and other marketing materials, in collaboration with the Digital Marketing team and Communications team

Lead the bio and headshot process for incoming lateral partners and associates, as well as current attorneys and key personnel across the firm

Coordinate the nomination and submission process for awards and rankings that recognize B&T’s attorneys and practices regionally and nationally

Maintain project trackers and editorial calendars to ensure a consistent, high-quality content stream across all marketing platforms

Collaborate with Communications and Digital Marketing teams to identify content opportunities and coordinate the content creation and production process and schedule

Proofread and copyedit sophisticated legal content including client alerts, ad copy, practice descriptions, bios, thought leadership articles and other marketing collateral

Transform complex legal analyses into clear, engaging content for clients, prospects and industry publications

Ensure all content maintains B&T’s voice, meets brand standards, follows the editorial style guide and complies with legal advertising requirements

Content Coordination & Production

Oversee content production workflows from conception through publication

Coordinate deliverables with external partners (e.g., freelancers, photo studios and agencies)

Operate the team’s content management system to update web content daily

Cross-Functional Collaboration

Partner with the Client Growth (Business Development) and Regional Marketing teams to align content with firm initiatives

Work closely with attorneys to develop content that showcases their skills and experience

Knowledge, Skills and Abilities Bachelor’s degree in English, journalism, communications, marketing, or related field

Three to seven years of content, communications or writing and editorial experience

Proven track record of content creation for law firms or professional service companies

Exceptional writing, editing, and proofreading skills with keen attention to detail and style

Understanding of legal industry terminology, practices, and regulations

Experience with content management systems, social media platforms, digital marketing tools

Project management skills with ability to handle multiple priorities and tight deadlines

Proficiency in Microsoft Office and other marketing technology and systems

Seniority level Entry level

Employment type Full-time

Job function Marketing

Industries

Law Practice and Legal Services

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